Archive for October, 2009
Old & New PR: Break the Cookie Cutter by Revealing Clients’ Human Qualities
Posted on October 26, 2009. Filed under: Jazz, Public Relations Marketing, Social Media, Uncategorized | Tags: Bill Evans, Ellie Becker, IMS09, Jazz, Marketing, Music, PR, Public Relations, Publicity, Social Media, Web 2.0 |
As I think about social media and inbound marketing, my mind sifts through what things we did in traditional PR that can stay — and what’s gotta go. In that mindset, how do we help our clients to stand out in the crowd? Let’s keep story telling. Let’s ditch ‘spin’. What hasn’t changed from my [...]
Read Full Post | Make a Comment ( 2 so far )Philly vs New York! Future of Newspapers — Part 2
Posted on October 20, 2009. Filed under: Jazz, Newspapers, Public Relations Marketing, Uncategorized | Tags: Ellie Becker, IMS09, Jazz, Journalists, Marketing, Music, New York Times, Newspapers, Philadelphia Inquirer, PR, Public Relations, Publicity, Social Media, Web 2.0, Westchester Eye |
No, I’m not offering wishful thinking about the World Series pairing – although I’m partial to a back-to-back Series win for my hometown team. What I’m amazed to tell you is that my native Philadelphia Inquirer is up there with my adopted New York Times in the race for major dailies to figure out how to leverage [...]
Read Full Post | Make a Comment ( None so far )You’re Launching What?!! The Future of Newspapers — Today!
Posted on October 18, 2009. Filed under: Uncategorized | Tags: Jazz, Kenneth Chandler, Marketing, Music, Newspapers, Peter Moses, PR, PRSA, Publicity, Social Media, Web 2.0, Westchester County, Westchester Eye |
We’re all well aware that print publishing is in serious trouble. The Seattle Post- Intelligencer and other fabled dailies are no more. Gourmet Magazine is defunct. BusinessWeek has been herded into the Bloomberg stable. And efforts to monetize print content online, has been largely unsuccessful. Consider The New York Times’ failed effort to take even [...]
Read Full Post | Make a Comment ( 5 so far )Getting to know you — Social Media Style
Posted on October 14, 2009. Filed under: Jazz, Public Relations Marketing, Uncategorized | Tags: Chris Brogan, IMS09, Jazz, Justin Levy, Marketing, Mulgrew Miller, Music, PR, Public Relations, Publicity, Social Media, Tim Marklein, Web 2.0 |
Today in my search for musical blogging inspiration, I decided just to close my eyes and thrust my hand into a CD shelf and pull one out at random. Spooky. I pulled out ‘Getting to Know You’ – an album by virtuoso jazz pianist Mulgrew Miller. Click to hear his interpretation of the title song [...]
Read Full Post | Make a Comment ( 2 so far )In a New York State of Web
Posted on October 13, 2009. Filed under: Public Relations Marketing, Uncategorized | Tags: Ellie Becker, Jazz, Journalists, Mark Murphy, Marketing, Media, Music, New Media, PR, Public Relations, Publicity, Social Media, Web 2.0 |
Wow! Here’s the tune that started my life-long love affair with Mark Murphy – best male jazz singer alive today in my humble you know… Me in the kitchen of our 60’s split level in suburban Philly. The stereo hand-built by my father is in the rec room below – visible over a wrought iron [...]
Read Full Post | Make a Comment ( 1 so far )Welcome to New PR Words – and Music!
Posted on October 12, 2009. Filed under: Public Relations Marketing, Uncategorized | Tags: Jazz, Marketing, Music, PR, Public Relations, Publicity, Social Media, Web 2.0 |
I’m a PR woman in transition. No. I’m not job hunting. I’m evolving from the rapidly dying — if not already-dead world of public relations that I’ve inhabited for decades. For the past year I’ve been increasingly immersing in the online universe that is at the heart of the changes that my profession absolutely must [...]
Read Full Post | Make a Comment ( 5 so far )
