Archive for February, 2010

How Social Media (probably) Got a Small Hotel into the NY Times

Posted on February 22, 2010. Filed under: Jazz, Newspapers, Social Media, Uncategorized | Tags: , , , , , , , , , , , , |

No other tune could accompany this post as well as Ella Fitzgerald’s rendition of There’s a Small Hotel from the album The Rodgers and Hart Songbook Volume 2. Check out the rarely-heard verse! Hit the play button below, or if you’re getting this by email, visit the blog to listen.   Today my RSS feed [...]

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When NOT to Link it All Together

Posted on February 15, 2010. Filed under: Inbound Marketing, Jazz, Public Relations Marketing, Social Media, Uncategorized | Tags: , , , , , , , , , , , |

First, take this Musical Accompaniment Pop Quiz. Why did I select Carnaval in Rio by the incredible Brazilian composer/guitarist/vocalist Djavan? It’s a two-part answer that you can find at the end of the post. Hit the play button to listen. eMail subscribers, visit the blog to hear the tune.   Awhile back, via a tweet [...]

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Buyer Personae, Meet Brand Personalities

Posted on February 12, 2010. Filed under: Advertising, Inbound Marketing, Internet Traffic, Jazz, Public Relations Marketing, Social Media, Uncategorized | Tags: , , , , , , , , |

To celebrate the end of the week and get us groovin’ into the weekend hit the play button for pianist Gene Harris’ version of ‘Put it Where You Want It’. More about why this selection at the end of the post. If you’re getting this by email – visit the blog to listen. In inbound [...]

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Take-away From Toyota’s Woes: Smaller Can Be Better

Posted on February 5, 2010. Filed under: Crisis Management, Crisis Response, Jazz, Public Relations Marketing, Social Media, Uncategorized | Tags: , , , , , , , , , , , , , , , |

Please click the audio player right below for today’s tune — Duke Ellington playing Lotus Blossom — and see end of post to learn why I chose it. For email subscribers, please visit the blog to listen. The largest company in the country that gave birth to the notion of ‘falling on one’s sword’ just gave itself a [...]

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