Archive for March, 2010

Building Online Communities: Even When You’re Out – You’re In!!

Posted on March 18, 2010. Filed under: Inbound Marketing, Jazz, Social Media | Tags: , , , , , , , |

PSNJ4CT528RW – This post is about starting business and personal relationships online. The accompanying tune is Person to Person – a blues played by Julian “Cannonball” Adderly and Eddie “Cleanhead” Vinson about one man’s need to connect one-to-one – regardless of technology, the phone in this case.

 A couple of nights ago I was reading a bunch of posts from people in my professional Twitter community who were at South by Southwest. This is a big time gathering of Internet marketing, social media, technology, and brand people in Austin, Texas that gets lots of attention in the online marketing world.

I couldn’t attend because of client commitments. But I followed the ramp up and the event via its Twitter hashtag #SXSW. For those new to Twitter and similar sites, a hashtag is the tracking device by which you can follow conversations about certain topics by agreed upon keywords – the topic preceded by a # sign – dubbed a hashtag. These often happen spontaneously.

To tell you the truth, it sounded like so much fun to be at SXSW, that I was feeling a bit blue. I was following tweets from workshops offering breaking news to karaoke bars and other social spots where people were just connecting and having fun.

I thought to myself, “I wonder if there’s a group of people like me – a Not at SXSW group.” So I created a logical hashtag – #notatSXSW – and put out a tweet:

@elliebpr #notatSXSW Loving all the posts from #SXSW but wish I were there. Anyone else not at sxsw?? Help me out here. Let’s party!

Within a minute I received a reply from @joshuakhersh who was with a group of social media-ites in Chicago. I’m in the NY metro. They had adopted the same hashtag and were partying away to mirror the experiences of their colleagues who were in Austin.

We had a very fun exchange, and connected to one another as we might not have otherwise. We’re following each other now on social media and have all expanded our networks around this shared experience.

This is really the lesson of social media. Search around for people who understand your needs and experiences. You can plug in search terms all over the web to find these folks. Then just reach out. You start out right away with something in common that you can talk – and often laugh about — together. From there it’s easy to build relationships that can lead to all kinds of collaborations.

One woman who weighed in on the #notatsxsw thing – @lulugrimm – picked up on my Twitter profile a mention of my leisure time pursuits on the back of a Harley Davidson. Turns out that she has also ridden motorcycles and so we have that shared connection as well. She is in Minnesota and I’m going to direct-message her on Twitter tonight to be sure she’s not in harm’s way from the potential Red River flood. I was concerned about her as I listened to the news reports about that today. The social web is a very personal place!!

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Survey Results: Media Seek More Outside Video Content for Online Viewing

Posted on March 14, 2010. Filed under: Content, Inbound Marketing, Jazz, Newspapers, Public Relations Marketing, Social Media, Uncategorized, Video | Tags: , , , , , , , , , , , |

After a weekend of horrific rain and high winds here in the NY metro, I decided to blog to Antonio Carlos Jobim’s lilting Waters of March – sung by Jobim himself and the legendary Elis Regina. Hit play and enjoy — or subscribe by RSS and listen at your leisure.

Last week I had the opportunity to hang out with and hear a presentation by video producer and video blogger Doug Simon of D S Simon Productions Inc and vlogviews.com. He was launching his 2010 Web Influencers Survey, a second annual poll of the use of outside video content by influential media online.

Doug surveyed nearly 300 media sites – TV, radio, newspapers, magazines, online only and blogs. The results should get everyone who wants to earn media coverage scrambling for their Flip or other digital video cam – or calling on a trusted professional video production studio.

With his permission, here are a few highlights and a couple of tips.

  • Newspapers and TV showed the highest rate of increase in use of online video content 76% and 96% respectively – up from 53% and 79% the previous year.
  • Though no TV stations said that they use scripted video pieces, 33% said they use embed codes. An embed code is an HTML code that allows you to post a video on a website or blog as easily as posting a photo. Ironically, if a TV outlet uses your video embed code, they are, indeed, posting a scripted piece in its entirety!
  • If you get your video content on a media site, the reach doesn’t stop there. All of the media surveyed share their online video content in varying percentages – from 13% to 47%.

Doug’s top tip for producing and sharing video content with media?

  • Be informative and produce your video in an authentic style. Think news item – not infomercial. No hard sell!! You must be fully transparent to meet FTC guidelines.
  • Another important tip…As with all web content, make sure that your video is social media ready so that it can be easily shared and tracked.

A few months ago, I wrote here about the Exaflood – a huge increase in online video. Doug’s study most definitely supports the information in that post. To get more results from the 2010 Web Influencers Survey and to learn much more about how to use online video visit Doug Simon at www.vlogviews.com. Thanks to Doug for sharing this great information and his expertise.

BTW…Although Waters of March sounds like it keeps repeating the same musical phrase, except for the refrain, each phrase is slightly different – like water cascading over rocks in a streambed. The sheet music goes on for pages!

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