Couldn’t help but click to see what this link might hold. Pretty wild. I’ve seen iPhones that worked for awhile after the screen was smashed – but they had fallen out of a car – not from the sky. Put this story into the A-mazing category. Some of the comments will give you a real giggle!
I don’t know about you, but for me the quantity of @names, links and hashtags gets in the way of meaning. I couldn’t make myself read this it looked so confusing and unapproachable. Once in awhile you have to pass on an audience or consider sending a couple of tweets in the interest of people understanding what you’re trying to communicate.
As someone who has done a lot of work marketing in the medical sector and in healthcare technology, I’ve followed WebMD closely. This nice clean tweet of potential alarm from the Wall Street Journal grabbed my attention. I followed the link to a précis of the article which implied the problem is attributed to loss of customers for WebMD’s private portals – rather than the well-known public site. In addition to picking up a good morsel of info – I gave Rupert and James Murdoch a chance to entice me to subscribe to get the full story. I declined after tuning in for a little while to their testimony before Parliament earlier today.
As an inbound marketer, I feast on lead generation case studies. This tweet definitely got my attention. I was pressed for time when I saw it and almost passed, but them took the time to look. @JulieTNL had plenty of characters left to say the link was to Marketing Sherpa – a respected source that lots of us IM consultants read. I had seen and saved this post. A bit more info would have saved me the time of clicking. In this case less might not have been more. I’m guilty of this, too and will pay more attention to letting the choir know when I’m singing songs to them that they may have already heard.
I met @JasonPeck almost three years ago at the Inbound Marketing summit inBoston. I’ve been following his tweets ever since. He knows his Web marketing stuff and shares good info. I also enjoy seeing him get all excited when one of the sports teams he follows is in the playoffs – or the dumps. The tweet caught my attention for two reasons. The headline was compelling and Jason posted a gravatar I hadn’t seen before – sporting a cool western hat. I’ve had the same image up for a long time now. Maybe it’s time to freshen up my online persona.