Business Strategy
Posted on November 14, 2011. Filed under: Blogging, Blogs, Business Strategy, Inbound Marketing, Marketing, Marketing Strategy, Online Marketing, Small Business | Tags: Blogging, Blogs, Ellie Becker, HubSpot, Inbound Marketing, inbound-i blog, Marketing |
Dear Subscribers, Today is moving day. I’m launching a new blog called ‘the inbound-i blog’. It’s a continuation and evolution of New PR Words and Music, which will remain here so that you can come back and access the 110 posts created here. When you click on the link to the new blog and read the first post, you’ll understand [...]
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Posted on November 1, 2011. Filed under: Business Management, Business Strategy, Leadership, Marketing, Marketing Strategy, Public Relations Marketing | Tags: Arnie Palmer, Colgate Dinah Shore Winner's Circle Golf Tournament, Cutty Sark, David Foster, Dinah Shore, Ellie Becker, John R Walsh, Web 2.0 |
John Walsh Words Music Piano Today is four years since my dear mentor and stepfather John R. Walsh died. Two years ago I wrote a post about him that will give you some of his and our background. What I’d like to share with you in this post is some of his brilliant thinking and the [...]
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Posted on October 5, 2011. Filed under: Blogging, Blogs, Business Strategy, Content, Marketing Strategy, Small Business, Social Media, Writing | Tags: Blogging, Blogs, Ellie Becker, Inbound Marketing, Marketing, Social Media |
Why would you not do something guaranteed to bring people to your website and introduce your company’s expertise and offerings? There are so many marketing efforts people chase that cost time and money with no guarantee that they’ll yield anything. So, I ask again…Why wouldn’t you spend a few hours a week on an activity [...]
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Posted on September 30, 2011. Filed under: Blogging, Blogs, Business Strategy, Inbound Marketing, Marketing, Marketing Strategy, Small Business, Social Media | Tags: Blogging, Blogs, Ellie Becker, Inbound Marketing, Marketing, Small Business, Social Media |
When someone asks me what I do for a living and I say, “I’m an Inbound Marketing consultant and they get that blank stare, I try to help them by saying, “Online Marketing,” as a potentially more understandable explanation. Almost inevitably, they then say, “Oh. Social Media. We’re doing that.” Then I say to [...]
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Posted on September 26, 2011. Filed under: Blogging, Blogs, Business Strategy, Human Business, Inbound Marketing, Marketing Strategy, Online Marketing, Small Business, Website Design | Tags: Ellie Becker, Inbound Marketing, Marketing, Online Marketing, Small Business, Web 2.0 |
In the past, if you wanted a new website – or to redesign an existing one – the first step was to find a web design firm. This was fine when your website was an online brochure. Today, if you make your first concern the design and look/feel of your site, you’re missing valuable opportunities [...]
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Posted on September 20, 2011. Filed under: Business Strategy, Human Business, Inbound Marketing, Marketing, Marketing Strategy, Media, Online Marketing, Small Business | Tags: Brian Halligan, Chris Brogan, Ellie Becker, HubSpot, IMS11, Inbound Marketing Summit 2011, Performable, Youngme Moon |
My Twitter account was hacked last night, so no Tuesday Tweets til I get things back to normal. Instead, I’ll share more learning from the 2011 Inbound Marketing Summit (#IMS11 if you want to follow it on Twitter), which I attended last week in Boston. I put up a couple of quick posts while I [...]
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Posted on August 31, 2011. Filed under: Business Strategy, Communications, Human Business, Marketing Strategy, Small Business, Social Media | Tags: Ellie Becker, Jay Baer, Marketing, Online Marketing, Social Media |
For the past couple of months you may have been noticing some posts here complaining about social media etiquette - lack of it, actually – over-commercialization and inattention to community that was the original hallmark of social media. These days, so much activity seems to be related to numbers over substance. Get as many followers as possible. [...]
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Posted on August 30, 2011. Filed under: Blogging, Business Strategy, Communications, Content, Marketing, Small Business, Social Media, Twitter, Uncategorized | Tags: Billy Costello, Blogging, Ellie Becker, Inbound Marketing, Music, Social Media, Twitter |
Welcome to Tuesday Tweets for August 30, 2011 — where we take a look at tweets from my Twitter feed for do’s, don’ts, best practices – and sometimes just for fun. Keep in mind that what we examine here is in no way personal. We’re all learning about building audiences online. In that spirit, if [...]
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Posted on August 29, 2011. Filed under: Business Strategy, Inbound Marketing, Jazz, Marketing, Marketing Strategy, Online Marketing, SEO, Small Business, Social Media | Tags: Adobe Business Catalyst, Drupal, Ellie Becker, HubSpot, Inbound Marketing, Jazz, Joe Sample, Joomla, Marketing, Online Marketing, SEO, Small Business, The Crusaders, WordPress |
I was in the mood for some music today. This post is about embracing new systems for managing your own website. Listen to the upbeat, funky instrumental Coulda, Shoulda, Woulda by The Crusaders with Joe Sample on keyboards. Hope that’s not us! Today the way to reach customers, prospects and other key audiences is to connect with [...]
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