Communications
Posted on August 8, 2011. Filed under: Business Strategy, Communications, Human Business, Inbound Marketing, Marketing, Marketing Strategy, Online Marketing, Small Business, Social Media, Uncategorized | Tags: Caramoor, Ellie Becker, Inbound Marketing, James Farm, Jazz, John Coltrane, Johnny Nartman, Jose James, Joshua Redman, Juan Carlos Formell, Mark Murphy, Marketing, New Media, Small Business, Social Media |
I read a recent study revealing that only a small percentage of small businesses are using social media and other online tools for their marketing. Of those who have used or are using online marketing, even a smaller fraction considers the new tools essential. These statistics support what I’ve been recognizing anecdotally as I speak [...]
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Posted on August 4, 2011. Filed under: Business Management, Business Strategy, Communications, Human Business, Inbound Marketing, Marketing, Marketing Strategy, News, Online Marketing, Small Business | Tags: Ellie Becker, human business, Inbound Marketing, Marketing, Online Marketing |
The Dow fell more than 500 points today. Bad news was exuding from every media outlet. I had an opportunity to get some perspective on it in my weekly networking group meeting from members who are highly sophisticated financial experts. Then I came home, shared some conversation with my neighbor on her garden swing, pulled [...]
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Posted on July 27, 2011. Filed under: Business Management, Communications, Education, Inbound Marketing, Online Marketing, Small Business, Uncategorized | Tags: Ellie Becker, Inbound Marketing, Online Marketing, PR, Small Business |
I’ve been thinking about the learning and teaching cycle. When I first started this blog, I was an inbound marketing neophyte, just starting to transition my communications practice from traditional PR to an array of online services. At the time I was acutely aware of being a student and sought teachers and mentors. Ironically, I [...]
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Posted on July 26, 2011. Filed under: Blogging, Blogs, Communications, Social Media, Twitter, Writing | Tags: Barron's, Blogging, Blogs, Brian Halligan, Ellie Becker, Entrepreneur, jerichotech, Mashable, Rajesh N Rao, TechCrunch |
Welcome to Tuesday Tweets for July 26th — where we take a look at tweets from my Twitter feed for do’s, don’ts, best practices – and sometimes just for fun. Keep in mind that what we examine here is in no way personal. We’re all learning about building audiences online. In that spirit, if you [...]
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Posted on July 21, 2011. Filed under: Communications, Human Business, Inbound Marketing, Marketing, Networking, Online Marketing, Small Business, Uncategorized | Tags: Ellie Becker, human business, Inbound Marketing, Networking |
Today was a marathon networking day with both online and offline communities that are important to me – and to my business. Early this morning I read blogs I subscribe to including Chris Brogan, Seth Godin, my ethnomusicologist Sociosound and my rock ‘n roll management guru Peter Cook who posted a brilliant satire on blues [...]
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Posted on July 20, 2011. Filed under: Communications, Content, Small Business, Social Media, Twitter, Uncategorized | Tags: Ellie Becker, Marketing, Social Media, Twitter |
At a moment when we’re trying to get our arms around Google+ and its Circles concept, I continue to have people asking me about how and why to use Twitter. I’m beyond a novice about Google+, having just gotten in today for the first time. And I have no idea yet whether it will swallow [...]
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Posted on July 19, 2011. Filed under: Blogging, Blogs, Communications, Content, Inbound Marketing, Social Media, Twitter, Uncategorized | Tags: Ellie Becker, Jason Peck, Marketing Sherpa, Social Media, Twitter, Wall St Journal |
AppJudgment @AppJudgment This iPhone Survived a 13,500-Foot Fall http://gizmo.do/qddCFM Couldn’t help but click to see what this link might hold. Pretty wild. I’ve seen iPhones that worked for awhile after the screen was smashed – but they had fallen out of a car – not from the sky. Put this story into the A-mazing category. [...]
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Posted on July 15, 2011. Filed under: Communications, Content, Human Business, Inbound Marketing, SEO, Small Business, Writing | Tags: Blogging, Blogs, Ellie Becker, human business, Inbound Marketing, Key Messages, Keywords, Writing |
When you’re about to undertake a major communications project – a new website, for example – you have an opportunity to review your messaging. What are the most important points for an audience to know about you and your business, the things you will need to repeat continuously and consistently, regardless of the kind of content. [...]
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Posted on July 14, 2011. Filed under: Blogs, Business Management, Communications, Inbound Marketing, Marketing, Uncategorized | Tags: Blogging, Blogs, Ellie Becker, Inbound Marketing, Networking, Small Business, Trust |
I belong to a networking group that I experience as exceptional. We’re all in service businesses. Some of us are business owners. Some of us work for companies. But we’re all entrepreneurial at heart. We’re all competent at our businesses. We share high ethical standards and values. We found each other in the wider world [...]
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Posted on July 13, 2011. Filed under: Business Management, Communications, Human Business, Inbound Marketing, Marketing, Nonprofit, Not-for-profit, Small Business, Uncategorized | Tags: Ellie Becker, human business, Inbound Marketing, Marketing, Online Marketing, Small Business, Social Media |
Because I write for this blog for small businesses – a very ill-defined segment –I’ve decided to talk today about who you are from my perspective. You’re a group that ‘s quite misunderstood in terms of your diverse human characteristics – everywhere from government statistics to media coverage. Truth is, you’re not a monolithic group, but you [...]
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