Inbound Marketing
Posted on November 14, 2011. Filed under: Blogging, Blogs, Business Strategy, Inbound Marketing, Marketing, Marketing Strategy, Online Marketing, Small Business | Tags: Blogging, Blogs, Ellie Becker, HubSpot, Inbound Marketing, inbound-i blog, Marketing |
Dear Subscribers, Today is moving day. I’m launching a new blog called ‘the inbound-i blog’. It’s a continuation and evolution of New PR Words and Music, which will remain here so that you can come back and access the 110 posts created here. When you click on the link to the new blog and read the first post, you’ll understand [...]
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Posted on November 9, 2011. Filed under: Blogging, Blogs, Communications, Google, Inbound Marketing, Marketing Strategy, Online Marketing, Search | Tags: Blogging, Blogs, Ellie Becker, Kim Kardashian, Kim Kardashian Kris Humphries divorce, Siri |
My last post has made it to Google Page 1 for searches related to the Kim Kardashian divorce – the intended point of an experiment I conducted with it. See above and below for the proof. The post contended that including hot and trending topics in your blog posts can boost your traffic by getting your post to [...]
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Posted on October 24, 2011. Filed under: Blogging, Inbound Marketing, Search, SEO | Tags: Ellie Becker, Emily Post, Google, IBM, Jazz, Ken Blanchard, Siri, Watson |
What really brings us up on page one of Google search results? I just took a look at my blog analytics. As I frequently am, I was surprised at what people typed into the Google search field that brought my blog up on page one – out of hundreds of thousands to millions of [...]
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Posted on October 10, 2011. Filed under: Inbound Marketing, Marketing, Online Marketing, Small Business, Social Media | Tags: Brian Halligan, Dharmesh Shah, Ellie Becker, Inbound Marketing, Small Business, Social Media, Wikipedia |
Can you succinctly describe Inbound Marketing? Do you have an idea but are not quite certain? Would you like to know more about what it is? Do you have absolutely no idea, but would be willing to take a stab at explaining it anyway? Then this is the post for you! You just have to [...]
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Posted on September 30, 2011. Filed under: Blogging, Blogs, Business Strategy, Inbound Marketing, Marketing, Marketing Strategy, Small Business, Social Media | Tags: Blogging, Blogs, Ellie Becker, Inbound Marketing, Marketing, Small Business, Social Media |
When someone asks me what I do for a living and I say, “I’m an Inbound Marketing consultant and they get that blank stare, I try to help them by saying, “Online Marketing,” as a potentially more understandable explanation. Almost inevitably, they then say, “Oh. Social Media. We’re doing that.” Then I say to [...]
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Posted on September 26, 2011. Filed under: Blogging, Blogs, Business Strategy, Human Business, Inbound Marketing, Marketing Strategy, Online Marketing, Small Business, Website Design | Tags: Ellie Becker, Inbound Marketing, Marketing, Online Marketing, Small Business, Web 2.0 |
In the past, if you wanted a new website – or to redesign an existing one – the first step was to find a web design firm. This was fine when your website was an online brochure. Today, if you make your first concern the design and look/feel of your site, you’re missing valuable opportunities [...]
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Posted on September 20, 2011. Filed under: Business Strategy, Human Business, Inbound Marketing, Marketing, Marketing Strategy, Media, Online Marketing, Small Business | Tags: Brian Halligan, Chris Brogan, Ellie Becker, HubSpot, IMS11, Inbound Marketing Summit 2011, Performable, Youngme Moon |
My Twitter account was hacked last night, so no Tuesday Tweets til I get things back to normal. Instead, I’ll share more learning from the 2011 Inbound Marketing Summit (#IMS11 if you want to follow it on Twitter), which I attended last week in Boston. I put up a couple of quick posts while I [...]
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Posted on September 14, 2011. Filed under: Human Business, Inbound Marketing, Marketing, Social Media |
This will be a short post to share a couple of key takeaways so far at this Summit of inbound/online marketing pros. It’s been interesting to hear what the experts are saying about the direction of marketing. Lots of talk about segmenting audiences down to the level of the individual customer. It’s great to have [...]
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Posted on August 29, 2011. Filed under: Business Strategy, Inbound Marketing, Jazz, Marketing, Marketing Strategy, Online Marketing, SEO, Small Business, Social Media | Tags: Adobe Business Catalyst, Drupal, Ellie Becker, HubSpot, Inbound Marketing, Jazz, Joe Sample, Joomla, Marketing, Online Marketing, SEO, Small Business, The Crusaders, WordPress |
I was in the mood for some music today. This post is about embracing new systems for managing your own website. Listen to the upbeat, funky instrumental Coulda, Shoulda, Woulda by The Crusaders with Joe Sample on keyboards. Hope that’s not us! Today the way to reach customers, prospects and other key audiences is to connect with [...]
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