Inbound Marketing

Tuesday Tweets for 8-23-11

Posted on August 23, 2011. Filed under: Content, Inbound Marketing, Marketing, Social Media, Twitter | Tags: @alexshrugges, @benjaminstrong@muse4now, @chase_thehour, @georg_grey, @paulhelmick, @petershankman, @shashib, @typeamom, Ellie Becker, Inbound Marketing |

Welcome to Tuesday Tweets for August 23, 2011 — where we take a look at tweets from my Twitter feed for do’s, don’ts, best practices – and sometimes just for fun. Keep in mind that what we examine here is in no way personal. We’re all learning about building audiences online. In that spirit, if [...]

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Tuesday Tweets

Posted on August 16, 2011. Filed under: Blogs, Content, Inbound Marketing, Small Business, Twitter | Tags: Blogs, Content, Inbound Marketing, Justin Germino, Nick Jones, Small Business, TechCrunch, Twitter |

Welcome to Tuesday Tweets for August 16, 2011 — where we take a look at tweets from my Twitter timeline for do’s, don’ts, best practices – and sometimes just for fun. Keep in mind that what we examine here is in no way personal. We’re all learning about building audiences online. In that spirit, if you [...]

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Have Fun with Content: No Telling Where It Will Go

Posted on August 15, 2011. Filed under: Blogging, Blogs, Communications, Content, Inbound Marketing, Small Business, Twitter | Tags: Blogging, Blogs, Content, Ellie Becker, paper.li, Twitter |

I’ve written before about the sense of possibility I feel every time I tweet a link or hit ‘publish’ on my blog. Get that content out on the Internet and no telling where it will go, who will read it, who will connect with us as a result. The reason I’m writing about this again [...]

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Smaller Companies: Keep Marketing Through Adversity

Posted on August 11, 2011. Filed under: Business Management, Business Strategy, Communications, Inbound Marketing, Marketing, Marketing Strategy, Small Business, Social Media | Tags: Ellie Becker, HubSpot, human business, Inbound Marketing, Marketing, Morgan Stanley Smith Barney, Pat Morrow, Small Business, Social Media |

Every time we hit a moment when the stock market crashes – or worse, fluctuates wildly – it’s predictable that smaller businesses will instantly turn off their marketing engines. This is just as short sighted as selling off stocks the day of the crash and similarly forfeits the upside. The smartest investors and [...]

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Tuesday Tweets

Posted on August 9, 2011. Filed under: Inbound Marketing, Marketing, Small Business, Social Media, Twitter | Tags: Ellie Becker, Rand Fishkin, Rick Griffin, Social Media, Twitter |

Welcome to Tuesday Tweets for August 9, 2011 — where we take a look at tweets from my Twitter feed for do’s, don’ts, best practices – and sometimes just for fun. Keep in mind that what we examine here is in no way personal. We’re all learning about building audiences online. In that spirit, if [...]

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How to Move Clients from Old Marketing to New: Synthesize!

Posted on August 8, 2011. Filed under: Business Strategy, Communications, Human Business, Inbound Marketing, Marketing, Marketing Strategy, Online Marketing, Small Business, Social Media, Uncategorized | Tags: Caramoor, Ellie Becker, Inbound Marketing, James Farm, Jazz, John Coltrane, Johnny Nartman, Jose James, Joshua Redman, Juan Carlos Formell, Mark Murphy, Marketing, New Media, Small Business, Social Media |

I read a recent study revealing that only a small percentage of small businesses are using social media and other online tools for their marketing. Of those who have used or are using online marketing, even a smaller fraction considers the new tools essential. These statistics support what I’ve been recognizing anecdotally as I speak [...]

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Competition and Other Annoying Business Realities

Posted on August 4, 2011. Filed under: Business Management, Business Strategy, Communications, Human Business, Inbound Marketing, Marketing, Marketing Strategy, News, Online Marketing, Small Business | Tags: Ellie Becker, human business, Inbound Marketing, Marketing, Online Marketing |

The Dow fell more than 500 points today. Bad news was exuding from every media outlet. I had an opportunity to get some perspective on it in my weekly networking group meeting from members who are highly sophisticated financial experts. Then I came home, shared some conversation with my neighbor on her garden swing, pulled [...]

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Tuesday Tweets

Posted on August 2, 2011. Filed under: Blogging, Blogs, Inbound Marketing, Social Media, Twitter | Tags: @ctbites, @dragonblogger, @petershankman, @techsrus, Blogging, Blogs, Ellie Becker, Twitter |

Welcome to Tuesday Tweets for August 2, 2011 — where we take a look at tweets from my Twitter feed for do’s, don’ts, best practices – and sometimes just for fun. Keep in mind that what we examine here is in no way personal. We’re all learning about building audiences online. In that spirit, if [...]

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Learning and Teaching: Do Both for a Dynamic Career

Posted on July 27, 2011. Filed under: Business Management, Communications, Education, Inbound Marketing, Online Marketing, Small Business, Uncategorized | Tags: Ellie Becker, Inbound Marketing, Online Marketing, PR, Small Business |

I’ve been thinking about the learning and teaching cycle. When I first started this blog, I was an inbound marketing neophyte, just starting to transition my communications practice from traditional PR to an array of online services. At the time I was acutely aware of being a student and sought teachers and mentors. Ironically, I [...]

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