Marketing Strategy
Moving Day. Come with Me and Come Back.
Dear Subscribers, Today is moving day. I’m launching a new blog called ‘the inbound-i blog’. It’s a continuation and evolution of New PR Words and Music, which will remain here so that you can come back and access the 110 posts created here. When you click on the link to the new blog and read the first post, you’ll understand [...]
Read Full Post | Make a Comment ( None so far )Proof: Hot Topics Can Get Posts to Google Page 1
My last post has made it to Google Page 1 for searches related to the Kim Kardashian divorce – the intended point of an experiment I conducted with it. See above and below for the proof. The post contended that including hot and trending topics in your blog posts can boost your traffic by getting your post to [...]
Read Full Post | Make a Comment ( 1 so far )Boost Your Blog Traffic: Post About Current Events & Hot Topics
Can Kim Kardashian and Kris Humphries push this blog post to Page One of Google? Let’s find out. This post is actually a follow-on to one I wrote at the end of October about the keywords people search on that bring our posts up on Page One of search engine results pages (SERPs). One of [...]
Read Full Post | Make a Comment ( 1 so far )Tribute to a Great Strategist: My Mentor, John Walsh
John Walsh Words Music Piano Today is four years since my dear mentor and stepfather John R. Walsh died. Two years ago I wrote a post about him that will give you some of his and our background. What I’d like to share with you in this post is some of his brilliant thinking and the [...]
Read Full Post | Make a Comment ( 1 so far )Watson, Meet Siri! Power Couple Marching Down the Aisle to the Semantic Web
The first few posts I read about the new Apple iPhone 4s pre- and immediately-post-launch were pretty tepid and ho-hum post-Steve Jobs dismissals. This is why I rarely pay attention when the tech avant garde makes its first pronouncements about a new product release. Turns out that hiding in the new iPhone is some game-changing [...]
Read Full Post | Make a Comment ( None so far )A Marketing View: 20 Steps to a Website that Maximizes Business Growth
In the past, if you wanted a new website – or to redesign an existing one – the first step was to find a web design firm. This was fine when your website was an online brochure. Today, if you make your first concern the design and look/feel of your site, you’re missing valuable opportunities [...]
Read Full Post | Make a Comment ( None so far )Lessons from the 2011 Inbound Marketing Summit
My Twitter account was hacked last night, so no Tuesday Tweets til I get things back to normal. Instead, I’ll share more learning from the 2011 Inbound Marketing Summit (#IMS11 if you want to follow it on Twitter), which I attended last week in Boston. I put up a couple of quick posts while I [...]
Read Full Post | Make a Comment ( 1 so far )Report #2 from Inbound Marketing Summit
How much better does it get for online marketing geeks? Former Apple chief evangelist and author Guy Kawasaki spoke about his book Enchantment this morning. His updated take on How to Win Friends and Influence People gives a fresh take on how to connect offline as well as online in a digital world. He definitely [...]
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