Marketing Strategy
Posted on August 31, 2011. Filed under: Business Strategy, Communications, Human Business, Marketing Strategy, Small Business, Social Media | Tags: Ellie Becker, Jay Baer, Marketing, Online Marketing, Social Media |
For the past couple of months you may have been noticing some posts here complaining about social media etiquette - lack of it, actually – over-commercialization and inattention to community that was the original hallmark of social media. These days, so much activity seems to be related to numbers over substance. Get as many followers as possible. [...]
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Posted on August 29, 2011. Filed under: Business Strategy, Inbound Marketing, Jazz, Marketing, Marketing Strategy, Online Marketing, SEO, Small Business, Social Media | Tags: Adobe Business Catalyst, Drupal, Ellie Becker, HubSpot, Inbound Marketing, Jazz, Joe Sample, Joomla, Marketing, Online Marketing, SEO, Small Business, The Crusaders, WordPress |
I was in the mood for some music today. This post is about embracing new systems for managing your own website. Listen to the upbeat, funky instrumental Coulda, Shoulda, Woulda by The Crusaders with Joe Sample on keyboards. Hope that’s not us! Today the way to reach customers, prospects and other key audiences is to connect with [...]
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Posted on August 22, 2011. Filed under: Business Strategy, Communications, Marketing Strategy, Small Business | Tags: Ellie Becker, George Cables, Jazz, Kitano Hotel, Lewis Nash, Marketing, Peter Washington, Small Business |
On Saturday evening, Jeff and I went into NY City to hear a classic jazz trio – piano, bass and drums — of the highest caliber at the intimate jazz room in the Kitano Hotel. The trio was led by George Cables on piano, who has played with everyone from Art Blakey to Sarah Vaughan [...]
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Posted on August 14, 2011. Filed under: Business Strategy, Communications, Content, Human Business, Marketing, Marketing Strategy, Small Business, Social Media, Twitter | Tags: Ellie Becker, Inbound Marketing, Marketing, Small Business, Social Media, Twitter |
People use Twitter in different ways. Some go for volume. Get as many followers as possible. This is often part of a monetization strategy and utilizes some automation program or builds from following others’ lists, which is fine. I’ve made the decision to build a smaller community on Twitter based on mutual interests and the [...]
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Posted on August 11, 2011. Filed under: Business Management, Business Strategy, Communications, Inbound Marketing, Marketing, Marketing Strategy, Small Business, Social Media | Tags: Ellie Becker, HubSpot, human business, Inbound Marketing, Marketing, Morgan Stanley Smith Barney, Pat Morrow, Small Business, Social Media |
Every time we hit a moment when the stock market crashes – or worse, fluctuates wildly – it’s predictable that smaller businesses will instantly turn off their marketing engines. This is just as short sighted as selling off stocks the day of the crash and similarly forfeits the upside. The smartest investors and [...]
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Posted on August 8, 2011. Filed under: Business Strategy, Communications, Human Business, Inbound Marketing, Marketing, Marketing Strategy, Online Marketing, Small Business, Social Media, Uncategorized | Tags: Caramoor, Ellie Becker, Inbound Marketing, James Farm, Jazz, John Coltrane, Johnny Nartman, Jose James, Joshua Redman, Juan Carlos Formell, Mark Murphy, Marketing, New Media, Small Business, Social Media |
I read a recent study revealing that only a small percentage of small businesses are using social media and other online tools for their marketing. Of those who have used or are using online marketing, even a smaller fraction considers the new tools essential. These statistics support what I’ve been recognizing anecdotally as I speak [...]
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Posted on August 4, 2011. Filed under: Business Management, Business Strategy, Communications, Human Business, Inbound Marketing, Marketing, Marketing Strategy, News, Online Marketing, Small Business | Tags: Ellie Becker, human business, Inbound Marketing, Marketing, Online Marketing |
The Dow fell more than 500 points today. Bad news was exuding from every media outlet. I had an opportunity to get some perspective on it in my weekly networking group meeting from members who are highly sophisticated financial experts. Then I came home, shared some conversation with my neighbor on her garden swing, pulled [...]
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