Online Marketing
Moving Day. Come with Me and Come Back.
Dear Subscribers, Today is moving day. I’m launching a new blog called ‘the inbound-i blog’. It’s a continuation and evolution of New PR Words and Music, which will remain here so that you can come back and access the 110 posts created here. When you click on the link to the new blog and read the first post, you’ll understand [...]
Read Full Post | Make a Comment ( None so far )Proof: Hot Topics Can Get Posts to Google Page 1
My last post has made it to Google Page 1 for searches related to the Kim Kardashian divorce – the intended point of an experiment I conducted with it. See above and below for the proof. The post contended that including hot and trending topics in your blog posts can boost your traffic by getting your post to [...]
Read Full Post | Make a Comment ( 1 so far )Proud to Be Googled
If we’re marketing online, then I think the goal should be simple. We should strive to always be proud to be googled. After awhile of building an online presence, we have bios and profiles posted all over the web. Not only that, somewhere our tweets live on – even if Google isn’t indexing them [...]
Read Full Post | Make a Comment ( 6 so far )A Marketing View: 20 Steps to a Website that Maximizes Business Growth
In the past, if you wanted a new website – or to redesign an existing one – the first step was to find a web design firm. This was fine when your website was an online brochure. Today, if you make your first concern the design and look/feel of your site, you’re missing valuable opportunities [...]
Read Full Post | Make a Comment ( None so far )Lessons from the 2011 Inbound Marketing Summit
My Twitter account was hacked last night, so no Tuesday Tweets til I get things back to normal. Instead, I’ll share more learning from the 2011 Inbound Marketing Summit (#IMS11 if you want to follow it on Twitter), which I attended last week in Boston. I put up a couple of quick posts while I [...]
Read Full Post | Make a Comment ( 1 so far )Report #2 from Inbound Marketing Summit
How much better does it get for online marketing geeks? Former Apple chief evangelist and author Guy Kawasaki spoke about his book Enchantment this morning. His updated take on How to Win Friends and Influence People gives a fresh take on how to connect offline as well as online in a digital world. He definitely [...]
Read Full Post | Make a Comment ( 2 so far )Competition and Other Annoying Business Realities
The Dow fell more than 500 points today. Bad news was exuding from every media outlet. I had an opportunity to get some perspective on it in my weekly networking group meeting from members who are highly sophisticated financial experts. Then I came home, shared some conversation with my neighbor on her garden swing, pulled [...]
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