Small Business

Moving Day. Come with Me and Come Back.

Posted on November 14, 2011. Filed under: Blogging, Blogs, Business Strategy, Inbound Marketing, Marketing, Marketing Strategy, Online Marketing, Small Business | Tags: , , , , , , |

Dear Subscribers, Today is moving day. I’m launching a new blog called ‘the inbound-i blog’. It’s a continuation and evolution of New PR Words and Music, which will remain here so that you can come back and access the 110 posts created here. When you click on the link to the new blog and read the first post, you’ll understand [...]

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Help Crowd-Source an Inbound Marketing Definition (There’s a Prize)

Posted on October 10, 2011. Filed under: Inbound Marketing, Marketing, Online Marketing, Small Business, Social Media | Tags: , , , , , , |

Can you succinctly describe Inbound Marketing? Do you have an idea but are not quite certain? Would you like to know more about what it is? Do you have absolutely no idea, but would be willing to take a stab at explaining it anyway? Then this is the post for you! You just have to [...]

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Blogging: Why Wouldn’t You Do Something That Works?

Posted on October 5, 2011. Filed under: Blogging, Blogs, Business Strategy, Content, Marketing Strategy, Small Business, Social Media, Writing | Tags: , , , , , |

Why would you not do something guaranteed to bring people to your website and introduce your company’s expertise and offerings? There are so many marketing efforts people chase that cost time and money with no guarantee that they’ll yield anything. So, I ask again…Why wouldn’t you spend a few hours a week on an activity [...]

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Social Media Does Not Equal Inbound Marketing

Posted on September 30, 2011. Filed under: Blogging, Blogs, Business Strategy, Inbound Marketing, Marketing, Marketing Strategy, Small Business, Social Media | Tags: , , , , , , |

  When someone asks me what I do for a living and I say, “I’m an Inbound Marketing consultant and they get that blank stare, I try to help them by saying, “Online Marketing,” as a potentially more understandable explanation. Almost inevitably, they then say, “Oh. Social Media. We’re doing that.” Then I say to [...]

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A Marketing View: 20 Steps to a Website that Maximizes Business Growth

Posted on September 26, 2011. Filed under: Blogging, Blogs, Business Strategy, Human Business, Inbound Marketing, Marketing Strategy, Online Marketing, Small Business, Website Design | Tags: , , , , , |

In the past, if you wanted a new website – or to redesign an existing one – the first step was to find a web design firm. This was fine when your website was an online brochure. Today, if you make your first concern the design and look/feel of your site, you’re missing valuable opportunities [...]

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Lessons from the 2011 Inbound Marketing Summit

Posted on September 20, 2011. Filed under: Business Strategy, Human Business, Inbound Marketing, Marketing, Marketing Strategy, Media, Online Marketing, Small Business | Tags: , , , , , , , |

My Twitter account was hacked last night, so no Tuesday Tweets til I get things back to normal. Instead, I’ll share more learning from the 2011 Inbound Marketing Summit (#IMS11 if you want to follow it on Twitter), which I attended last week in Boston. I put up a couple of quick posts while I [...]

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Report #2 from Inbound Marketing Summit

Posted on September 15, 2011. Filed under: Inbound Marketing, Marketing, Marketing Strategy, Online Marketing, Small Business | Tags: , , , , |

How much better does it get for online marketing geeks? Former Apple chief evangelist and author Guy Kawasaki spoke about his book Enchantment this morning. His updated take on How to Win Friends and Influence People gives a fresh take on how to connect offline as well as online in a digital world. He definitely [...]

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Tuesday Tweets for 9-12-11 #IMS11 Edition

Posted on September 13, 2011. Filed under: Communications, Content, Small Business, Twitter | Tags: , , , |

Usually we review tweets from my Twitter timeline here – for learning and for fun. Today is a bit different. In an hour or so I’m heading up to Boston for the Inbound Marketing Summit #IMS11 and the HubSpot User Group (HUGS) and VAR Day. So here’s a demo of how useful Twitter can be [...]

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Web Crossroads: Quantity vs Quality

Posted on August 31, 2011. Filed under: Business Strategy, Communications, Human Business, Marketing Strategy, Small Business, Social Media | Tags: , , , , |

For the past couple of months you may have been noticing some posts here complaining about  social media etiquette - lack of it, actually – over-commercialization and inattention to community that was the original hallmark of social media. These days, so much activity seems to be related to numbers over substance. Get as many followers as possible. [...]

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Tuesday Tweets for August 30, 2011

Posted on August 30, 2011. Filed under: Blogging, Business Strategy, Communications, Content, Marketing, Small Business, Social Media, Twitter, Uncategorized | Tags: , , , , , , |

Welcome to Tuesday Tweets for August 30, 2011 — where we take a look at tweets from my Twitter feed for do’s, don’ts, best practices – and sometimes just for fun. Keep in mind that what we examine here is in no way personal. We’re all learning about building audiences online. In that spirit, if [...]

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