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Posted on October 27, 2011. Filed under: Uncategorized |
In these times of blogging and content marketing we can all be looking to beef up our writing skills. In the past I’ve mentioned that I subscribe to a free vocabulary builder newsletter, A Word A Day (AWAD). I recommend that you all go get a subscription at www.wordsmith.org. One of my favorite features of [...]
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Posted on August 30, 2011. Filed under: Blogging, Business Strategy, Communications, Content, Marketing, Small Business, Social Media, Twitter, Uncategorized | Tags: Billy Costello, Blogging, Ellie Becker, Inbound Marketing, Music, Social Media, Twitter |
Welcome to Tuesday Tweets for August 30, 2011 — where we take a look at tweets from my Twitter feed for do’s, don’ts, best practices – and sometimes just for fun. Keep in mind that what we examine here is in no way personal. We’re all learning about building audiences online. In that spirit, if [...]
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Posted on August 8, 2011. Filed under: Business Strategy, Communications, Human Business, Inbound Marketing, Marketing, Marketing Strategy, Online Marketing, Small Business, Social Media, Uncategorized | Tags: Caramoor, Ellie Becker, Inbound Marketing, James Farm, Jazz, John Coltrane, Johnny Nartman, Jose James, Joshua Redman, Juan Carlos Formell, Mark Murphy, Marketing, New Media, Small Business, Social Media |
I read a recent study revealing that only a small percentage of small businesses are using social media and other online tools for their marketing. Of those who have used or are using online marketing, even a smaller fraction considers the new tools essential. These statistics support what I’ve been recognizing anecdotally as I speak [...]
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Posted on July 27, 2011. Filed under: Business Management, Communications, Education, Inbound Marketing, Online Marketing, Small Business, Uncategorized | Tags: Ellie Becker, Inbound Marketing, Online Marketing, PR, Small Business |
I’ve been thinking about the learning and teaching cycle. When I first started this blog, I was an inbound marketing neophyte, just starting to transition my communications practice from traditional PR to an array of online services. At the time I was acutely aware of being a student and sought teachers and mentors. Ironically, I [...]
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Posted on July 25, 2011. Filed under: Business Management, Content, Inbound Marketing, Marketing, SEO, Small Business, Social Media, Uncategorized | Tags: Brian Halligan, David Meerman Scott, Dharmesh Shah, Ellie Becker, HubSpot, Inbound Marketing, Marketing, SEO, Small Business, Social Media |
Inbound marketing has been around for several years now. It’s the subject of bestselling books by David Meerman Scott and HubSpot founders Brian Halligan and Dharmesh Shah. In fact, HubSpot has surpassed the 5000-customer mark for the Internet-based content management system they invented to put all of the pieces of inbound marketing together. Yet, when [...]
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Posted on July 21, 2011. Filed under: Communications, Human Business, Inbound Marketing, Marketing, Networking, Online Marketing, Small Business, Uncategorized | Tags: Ellie Becker, human business, Inbound Marketing, Networking |
Today was a marathon networking day with both online and offline communities that are important to me – and to my business. Early this morning I read blogs I subscribe to including Chris Brogan, Seth Godin, my ethnomusicologist Sociosound and my rock ‘n roll management guru Peter Cook who posted a brilliant satire on blues [...]
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Posted on July 20, 2011. Filed under: Communications, Content, Small Business, Social Media, Twitter, Uncategorized | Tags: Ellie Becker, Marketing, Social Media, Twitter |
At a moment when we’re trying to get our arms around Google+ and its Circles concept, I continue to have people asking me about how and why to use Twitter. I’m beyond a novice about Google+, having just gotten in today for the first time. And I have no idea yet whether it will swallow [...]
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Posted on July 19, 2011. Filed under: Blogging, Blogs, Communications, Content, Inbound Marketing, Social Media, Twitter, Uncategorized | Tags: Ellie Becker, Jason Peck, Marketing Sherpa, Social Media, Twitter, Wall St Journal |
AppJudgment @AppJudgment This iPhone Survived a 13,500-Foot Fall http://gizmo.do/qddCFM Couldn’t help but click to see what this link might hold. Pretty wild. I’ve seen iPhones that worked for awhile after the screen was smashed – but they had fallen out of a car – not from the sky. Put this story into the A-mazing category. [...]
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Posted on July 18, 2011. Filed under: Business Management, Human Business, Inbound Marketing, Marketing, Online Marketing, SEO, Small Business, Social Media, Uncategorized | Tags: Ellie Becker, Inbound Marketing, Marketing, Online Marketing, Social Media, Web 2.0 |
Welcome to Monday. After a very lovely weekend break – my darling Jeff and I jumped on the Harley and did 150 miles each way on an overnite to the Berkshires – I’m back with my nose to the grindstone. First on my agenda is how do I move my business ahead this week? I [...]
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