Moving Day. Come with Me and Come Back.

Posted on November 14, 2011. Filed under: Blogging, Blogs, Business Strategy, Inbound Marketing, Marketing, Marketing Strategy, Online Marketing, Small Business | Tags: , , , , , , |

Dear Subscribers, Today is moving day. I’m launching a new blog called ‘the inbound-i blog’. It’s a continuation and evolution of New PR Words and Music, which will remain here so that you can come back and access the 110 posts created here. When you click on the link to the new blog and read the first post, you’ll understand [...]

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Proof: Hot Topics Can Get Posts to Google Page 1

Posted on November 9, 2011. Filed under: Blogging, Blogs, Communications, Google, Inbound Marketing, Marketing Strategy, Online Marketing, Search | Tags: , , , , , |

My last post has made it to Google Page 1 for searches related to the Kim Kardashian divorce – the intended point of an experiment I conducted with it. See above and below for the proof. The post contended that including hot and trending topics in your blog posts can boost your traffic by getting your post to [...]

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Boost Your Blog Traffic: Post About Current Events & Hot Topics

Posted on November 3, 2011. Filed under: Blogging, Blogs, Communications, Content, Entertainment, Marketing Strategy, SEO, Technology, Website Design | Tags: , , , , , , , , , |

Can Kim Kardashian and Kris Humphries push this blog post to Page One of Google? Let’s find out. This post is actually a follow-on to one I wrote at the end of October about the keywords people search on that bring our posts up on Page One of search engine results pages (SERPs). One of [...]

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Tribute to a Great Strategist: My Mentor, John Walsh

Posted on November 1, 2011. Filed under: Business Management, Business Strategy, Leadership, Marketing, Marketing Strategy, Public Relations Marketing | Tags: , , , , , , , |

John Walsh Words Music Piano Today is four years since my dear mentor and stepfather John R. Walsh died. Two years ago I wrote a post about him that will give you some of his and our background. What I’d like to share with you in this post is some of his brilliant thinking and the [...]

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Keywords: Take Your SEO Clues From Reality

Posted on October 24, 2011. Filed under: Blogging, Inbound Marketing, Search, SEO | Tags: , , , , , , , |

  What really brings us up on page one of Google search results? I just took a look at my blog analytics. As I frequently am, I was surprised at what people typed into the Google search field that brought my blog up on page one – out of hundreds of thousands to millions of [...]

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Proud to Be Googled

Posted on October 18, 2011. Filed under: Google, Online Marketing, Reputation Management | Tags: , , |

  If we’re marketing online, then I think the goal should be simple. We should strive to always be proud to be googled. After awhile of building an online presence, we have bios and profiles posted all over the web. Not only that, somewhere our tweets live on – even if Google isn’t indexing them [...]

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Watson, Meet Siri! Power Couple Marching Down the Aisle to the Semantic Web

Posted on October 17, 2011. Filed under: Marketing, Marketing Strategy, Mobile Technology, Semantic Web, Web 3.0 | Tags: , , , , , , , , , |

The first few posts I read about the new Apple iPhone 4s pre- and immediately-post-launch were pretty tepid and ho-hum post-Steve Jobs dismissals. This is why I rarely pay attention when the tech avant garde makes its first pronouncements about a new product release. Turns out that hiding in the new iPhone is some game-changing [...]

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Help Crowd-Source an Inbound Marketing Definition (There’s a Prize)

Posted on October 10, 2011. Filed under: Inbound Marketing, Marketing, Online Marketing, Small Business, Social Media | Tags: , , , , , , |

Can you succinctly describe Inbound Marketing? Do you have an idea but are not quite certain? Would you like to know more about what it is? Do you have absolutely no idea, but would be willing to take a stab at explaining it anyway? Then this is the post for you! You just have to [...]

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Steve Jobs: A brief reflection on a bright life

Posted on October 8, 2011. Filed under: Leadership, Marketing, Technology | Tags: , , , , , , , |

Today a musical post to accompany the words. Steve Jobs was a huge Beatles fan – and so one of the most beautiful love songs ever written, “Here, There and Everywhere” from the iconic 1966 album, “Revolver”. A sad loss like we experienced with the death of Steve Jobs this week, makes me think more about [...]

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Blogging: Why Wouldn’t You Do Something That Works?

Posted on October 5, 2011. Filed under: Blogging, Blogs, Business Strategy, Content, Marketing Strategy, Small Business, Social Media, Writing | Tags: , , , , , |

Why would you not do something guaranteed to bring people to your website and introduce your company’s expertise and offerings? There are so many marketing efforts people chase that cost time and money with no guarantee that they’ll yield anything. So, I ask again…Why wouldn’t you spend a few hours a week on an activity [...]

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