Posted on November 14, 2011. Filed under: Blogging, Blogs, Business Strategy, Inbound Marketing, Marketing, Marketing Strategy, Online Marketing, Small Business | Tags: Blogging, Blogs, Ellie Becker, HubSpot, Inbound Marketing, inbound-i blog, Marketing |
Dear Subscribers, Today is moving day. I’m launching a new blog called ‘the inbound-i blog’. It’s a continuation and evolution of New PR Words and Music, which will remain here so that you can come back and access the 110 posts created here. When you click on the link to the new blog and read the first post, you’ll understand [...]
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Posted on September 20, 2011. Filed under: Business Strategy, Human Business, Inbound Marketing, Marketing, Marketing Strategy, Media, Online Marketing, Small Business | Tags: Brian Halligan, Chris Brogan, Ellie Becker, HubSpot, IMS11, Inbound Marketing Summit 2011, Performable, Youngme Moon |
My Twitter account was hacked last night, so no Tuesday Tweets til I get things back to normal. Instead, I’ll share more learning from the 2011 Inbound Marketing Summit (#IMS11 if you want to follow it on Twitter), which I attended last week in Boston. I put up a couple of quick posts while I [...]
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Posted on August 29, 2011. Filed under: Business Strategy, Inbound Marketing, Jazz, Marketing, Marketing Strategy, Online Marketing, SEO, Small Business, Social Media | Tags: Adobe Business Catalyst, Drupal, Ellie Becker, HubSpot, Inbound Marketing, Jazz, Joe Sample, Joomla, Marketing, Online Marketing, SEO, Small Business, The Crusaders, WordPress |
I was in the mood for some music today. This post is about embracing new systems for managing your own website. Listen to the upbeat, funky instrumental Coulda, Shoulda, Woulda by The Crusaders with Joe Sample on keyboards. Hope that’s not us! Today the way to reach customers, prospects and other key audiences is to connect with [...]
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Posted on August 11, 2011. Filed under: Business Management, Business Strategy, Communications, Inbound Marketing, Marketing, Marketing Strategy, Small Business, Social Media | Tags: Ellie Becker, HubSpot, human business, Inbound Marketing, Marketing, Morgan Stanley Smith Barney, Pat Morrow, Small Business, Social Media |
Every time we hit a moment when the stock market crashes – or worse, fluctuates wildly – it’s predictable that smaller businesses will instantly turn off their marketing engines. This is just as short sighted as selling off stocks the day of the crash and similarly forfeits the upside. The smartest investors and [...]
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Posted on July 25, 2011. Filed under: Business Management, Content, Inbound Marketing, Marketing, SEO, Small Business, Social Media, Uncategorized | Tags: Brian Halligan, David Meerman Scott, Dharmesh Shah, Ellie Becker, HubSpot, Inbound Marketing, Marketing, SEO, Small Business, Social Media |
Inbound marketing has been around for several years now. It’s the subject of bestselling books by David Meerman Scott and HubSpot founders Brian Halligan and Dharmesh Shah. In fact, HubSpot has surpassed the 5000-customer mark for the Internet-based content management system they invented to put all of the pieces of inbound marketing together. Yet, when [...]
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Posted on June 29, 2011. Filed under: Blogging, Blogs, Content, Human Business, Inbound Marketing, Marketing, Media, News, Public Relations Marketing, SEO, Small Business, Social Media, Twitter | Tags: Blogging, Blogs, Brian Halligan, Chris Brogan, Content, David Meerman Scott, Dharmesh Shah, Ellie Becker, HubSpot, Huffington Post, human business, Inbound Marketing, Julien Smith, SEOmoz, Social Media, TechCrunch, Technorati, Twitter |
I just spent 30 minutes getting up to speed on the Google+ Project announced yesterday – Google’s new social media network, currently in a limited field trial. It’s quite interesting and I’ll explore it further with you as it rolls out to everyone. The point of this post, though, is that when it comes to [...]
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Posted on June 22, 2011. Filed under: Blogging, Blogs, Content, Inbound Marketing, Internet Traffic, Jazz, SEO, Small Business, Social Media, Uncategorized | Tags: Brian Halligan, Dharmesh Shah, Ellie Becker, Giacomo Gates, HubSpot, Inbound Marketing, Jazz, Online Marketing, Social Media |
Two posts ago I promised to talk about having an online marketing plan. I got distracted but am now tracking back to this important topic. Part of the post will be about Hubspot, the Boston company that has embraced inbound marketing and made its mission to help businesses – including mine – coordinate and analyze [...]
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Posted on May 31, 2011. Filed under: Blogging, Blogs, Content, Inbound Marketing, Internet Traffic | Tags: Blogging, Blogs, Ellie Becker, Fairfield County Business Journal, HubSpot, Inbound Marketing, Network Solutions, Web 2.0, Westchester County Business Journal, westfaironline |
Yikes! It’s the last day of May and to my horror I recognize that I haven’t yet posted to my blog this month. Yesterday something I read really got me focused on this. For years I’ve subscribed to a great free vocabulary builder called A Word a Day. (It also includes an often-inspiring Thought for [...]
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