Posted on August 14, 2011. Filed under: Business Strategy, Communications, Content, Human Business, Marketing, Marketing Strategy, Small Business, Social Media, Twitter | Tags: Ellie Becker, Inbound Marketing, Marketing, Small Business, Social Media, Twitter |
People use Twitter in different ways. Some go for volume. Get as many followers as possible. This is often part of a monetization strategy and utilizes some automation program or builds from following others’ lists, which is fine. I’ve made the decision to build a smaller community on Twitter based on mutual interests and the [...]
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Posted on August 11, 2011. Filed under: Business Management, Business Strategy, Communications, Inbound Marketing, Marketing, Marketing Strategy, Small Business, Social Media | Tags: Ellie Becker, HubSpot, human business, Inbound Marketing, Marketing, Morgan Stanley Smith Barney, Pat Morrow, Small Business, Social Media |
Every time we hit a moment when the stock market crashes – or worse, fluctuates wildly – it’s predictable that smaller businesses will instantly turn off their marketing engines. This is just as short sighted as selling off stocks the day of the crash and similarly forfeits the upside. The smartest investors and [...]
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Posted on August 8, 2011. Filed under: Business Strategy, Communications, Human Business, Inbound Marketing, Marketing, Marketing Strategy, Online Marketing, Small Business, Social Media, Uncategorized | Tags: Caramoor, Ellie Becker, Inbound Marketing, James Farm, Jazz, John Coltrane, Johnny Nartman, Jose James, Joshua Redman, Juan Carlos Formell, Mark Murphy, Marketing, New Media, Small Business, Social Media |
I read a recent study revealing that only a small percentage of small businesses are using social media and other online tools for their marketing. Of those who have used or are using online marketing, even a smaller fraction considers the new tools essential. These statistics support what I’ve been recognizing anecdotally as I speak [...]
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Posted on August 4, 2011. Filed under: Business Management, Business Strategy, Communications, Human Business, Inbound Marketing, Marketing, Marketing Strategy, News, Online Marketing, Small Business | Tags: Ellie Becker, human business, Inbound Marketing, Marketing, Online Marketing |
The Dow fell more than 500 points today. Bad news was exuding from every media outlet. I had an opportunity to get some perspective on it in my weekly networking group meeting from members who are highly sophisticated financial experts. Then I came home, shared some conversation with my neighbor on her garden swing, pulled [...]
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Posted on July 27, 2011. Filed under: Business Management, Communications, Education, Inbound Marketing, Online Marketing, Small Business, Uncategorized | Tags: Ellie Becker, Inbound Marketing, Online Marketing, PR, Small Business |
I’ve been thinking about the learning and teaching cycle. When I first started this blog, I was an inbound marketing neophyte, just starting to transition my communications practice from traditional PR to an array of online services. At the time I was acutely aware of being a student and sought teachers and mentors. Ironically, I [...]
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Posted on July 25, 2011. Filed under: Business Management, Content, Inbound Marketing, Marketing, SEO, Small Business, Social Media, Uncategorized | Tags: Brian Halligan, David Meerman Scott, Dharmesh Shah, Ellie Becker, HubSpot, Inbound Marketing, Marketing, SEO, Small Business, Social Media |
Inbound marketing has been around for several years now. It’s the subject of bestselling books by David Meerman Scott and HubSpot founders Brian Halligan and Dharmesh Shah. In fact, HubSpot has surpassed the 5000-customer mark for the Internet-based content management system they invented to put all of the pieces of inbound marketing together. Yet, when [...]
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Posted on July 21, 2011. Filed under: Communications, Human Business, Inbound Marketing, Marketing, Networking, Online Marketing, Small Business, Uncategorized | Tags: Ellie Becker, human business, Inbound Marketing, Networking |
Today was a marathon networking day with both online and offline communities that are important to me – and to my business. Early this morning I read blogs I subscribe to including Chris Brogan, Seth Godin, my ethnomusicologist Sociosound and my rock ‘n roll management guru Peter Cook who posted a brilliant satire on blues [...]
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Posted on July 18, 2011. Filed under: Business Management, Human Business, Inbound Marketing, Marketing, Online Marketing, SEO, Small Business, Social Media, Uncategorized | Tags: Ellie Becker, Inbound Marketing, Marketing, Online Marketing, Social Media, Web 2.0 |
Welcome to Monday. After a very lovely weekend break – my darling Jeff and I jumped on the Harley and did 150 miles each way on an overnite to the Berkshires – I’m back with my nose to the grindstone. First on my agenda is how do I move my business ahead this week? I [...]
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Posted on July 15, 2011. Filed under: Communications, Content, Human Business, Inbound Marketing, SEO, Small Business, Writing | Tags: Blogging, Blogs, Ellie Becker, human business, Inbound Marketing, Key Messages, Keywords, Writing |
When you’re about to undertake a major communications project – a new website, for example – you have an opportunity to review your messaging. What are the most important points for an audience to know about you and your business, the things you will need to repeat continuously and consistently, regardless of the kind of content. [...]
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Posted on July 14, 2011. Filed under: Blogs, Business Management, Communications, Inbound Marketing, Marketing, Uncategorized | Tags: Blogging, Blogs, Ellie Becker, Inbound Marketing, Networking, Small Business, Trust |
I belong to a networking group that I experience as exceptional. We’re all in service businesses. Some of us are business owners. Some of us work for companies. But we’re all entrepreneurial at heart. We’re all competent at our businesses. We share high ethical standards and values. We found each other in the wider world [...]
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