Posted on August 8, 2011. Filed under: Business Strategy, Communications, Human Business, Inbound Marketing, Marketing, Marketing Strategy, Online Marketing, Small Business, Social Media, Uncategorized | Tags: Caramoor, Ellie Becker, Inbound Marketing, James Farm, Jazz, John Coltrane, Johnny Nartman, Jose James, Joshua Redman, Juan Carlos Formell, Mark Murphy, Marketing, New Media, Small Business, Social Media |
I read a recent study revealing that only a small percentage of small businesses are using social media and other online tools for their marketing. Of those who have used or are using online marketing, even a smaller fraction considers the new tools essential. These statistics support what I’ve been recognizing anecdotally as I speak [...]
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Posted on August 4, 2011. Filed under: Business Management, Business Strategy, Communications, Human Business, Inbound Marketing, Marketing, Marketing Strategy, News, Online Marketing, Small Business | Tags: Ellie Becker, human business, Inbound Marketing, Marketing, Online Marketing |
The Dow fell more than 500 points today. Bad news was exuding from every media outlet. I had an opportunity to get some perspective on it in my weekly networking group meeting from members who are highly sophisticated financial experts. Then I came home, shared some conversation with my neighbor on her garden swing, pulled [...]
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Posted on July 25, 2011. Filed under: Business Management, Content, Inbound Marketing, Marketing, SEO, Small Business, Social Media, Uncategorized | Tags: Brian Halligan, David Meerman Scott, Dharmesh Shah, Ellie Becker, HubSpot, Inbound Marketing, Marketing, SEO, Small Business, Social Media |
Inbound marketing has been around for several years now. It’s the subject of bestselling books by David Meerman Scott and HubSpot founders Brian Halligan and Dharmesh Shah. In fact, HubSpot has surpassed the 5000-customer mark for the Internet-based content management system they invented to put all of the pieces of inbound marketing together. Yet, when [...]
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Posted on July 20, 2011. Filed under: Communications, Content, Small Business, Social Media, Twitter, Uncategorized | Tags: Ellie Becker, Marketing, Social Media, Twitter |
At a moment when we’re trying to get our arms around Google+ and its Circles concept, I continue to have people asking me about how and why to use Twitter. I’m beyond a novice about Google+, having just gotten in today for the first time. And I have no idea yet whether it will swallow [...]
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Posted on July 18, 2011. Filed under: Business Management, Human Business, Inbound Marketing, Marketing, Online Marketing, SEO, Small Business, Social Media, Uncategorized | Tags: Ellie Becker, Inbound Marketing, Marketing, Online Marketing, Social Media, Web 2.0 |
Welcome to Monday. After a very lovely weekend break – my darling Jeff and I jumped on the Harley and did 150 miles each way on an overnite to the Berkshires – I’m back with my nose to the grindstone. First on my agenda is how do I move my business ahead this week? I [...]
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Posted on July 13, 2011. Filed under: Business Management, Communications, Human Business, Inbound Marketing, Marketing, Nonprofit, Not-for-profit, Small Business, Uncategorized | Tags: Ellie Becker, human business, Inbound Marketing, Marketing, Online Marketing, Small Business, Social Media |
Because I write for this blog for small businesses – a very ill-defined segment –I’ve decided to talk today about who you are from my perspective. You’re a group that ‘s quite misunderstood in terms of your diverse human characteristics – everywhere from government statistics to media coverage. Truth is, you’re not a monolithic group, but you [...]
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Posted on July 8, 2011. Filed under: Blogging, Blogs, Business Management, Communications, Content, Facebook, Inbound Marketing, Jazz, Marketing, SEO, Small Business, Social Media, Uncategorized | Tags: Blogging, Blogs, Ellie Becker, Inbound Marketing, Jazz, Marketing, Music, NoLA, Rebirth Brass Band, SEO, Small Business, Social Media, Sociosound |
Today I’m blogging to music provided in the latest post of a very interesting person and ethnomusicologist (Google it. I did.) whose blog is called SocioSound. We ‘met’ through our blogs. Anyhow – SocioSound just shared five favorite New Orleans tunes. Two of them are also faves of mine by the Rebirth Brass Band. I [...]
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Posted on July 7, 2011. Filed under: Business Management, Content, Facebook, Google, Marketing, Small Business, Uncategorized | Tags: Chris Brogan, Ellie Becker, Facebook, Facebook Video Chat, Google Plus, Google+, Inbound Marketing, Marketing, Small Business |
Anymore when I read my morning feeds, I feel like I always do when the local news gives the Monday morning movie box office scores. Why?? The online ‘movie of the month’ — Facebook & Google: Titans’ Battle to Destiny – is making my head spin. I’m used to things rolling fast in the technology world, [...]
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Posted on June 26, 2011. Filed under: Blogging, Blogs, Content, Inbound Marketing, Jazz, Marketing, Media, Public Relations Marketing, Social Media, Uncategorized | Tags: Blogs, daycation.com, Ellie Becker, Inbound Marketing, Jazz, Jeffrey Levine, Marketing, Peter Cook, PR, Public Relations, Social Media |
One of the main reasons I’ve always loved my career in public relations and marketing is the sense of possibility that pervades the practice. You start with nothing but an idea and you turn it into a campaign that can make something happen that would not have happened otherwise. Every time I’ve ever distributed a [...]
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Posted on June 25, 2011. Filed under: Blogs, Communications, Content, Human Business, Inbound Marketing, Jazz, Marketing, Social Media, Uncategorized | Tags: Alan Bergman, Content, Ellie Becker, Inbound Marketing, Jazz, Marilyn Berman, Marketing, Music, New Media, Social Media |
We wouldn’t put bags over our heads to go to a party. But those who don’t provide an online photo in their content or social media interactions are performing the digital equivalent. The nature of social is that it’s not anonymous. Here’s what prompted this post. This morning I had a few emails from [...]
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