‘Getting’ Twitter – An Aha! Moment

Posted on January 12, 2010. Filed under: Inbound Marketing, Internet Research, Internet Traffic, Jazz, Social Media, Uncategorized | Tags: , , , , , , , , , , , |


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Last week I was speaking with my longtime friend and colleague Keith Reynolds — a career-long technology guy who is now in the radiation security business. We were discussing a presentation I’m giving to the Stamford Cell of the Connecticut Technology Council Innovation Group with my graphic/web design partner Bernadette Nelson of Studio B/Visual Communication.

Not surprisingly, she and I had proposed the topic Re-Thinking Your Website: Tips for Making it a Business Magnet Using Web 2.0 Tools. Keith, who chairs the group, asked if it would be better to make it a talk about using Twitter, something he was particularly interested in and had made a New Year’s resolution to learn more about and implement.

I explained that Twitter is just one of many inbound marketing tools for engaging with audiences online and that it would be interesting for the group to hear about the bigger picture. Everyone’s talking about Social Media and Twitter, but it’s important to understand the context into which they may or may not fit – depending upon individual company goals.

 Keith persisted, saying that he didn’t really ‘get’ Twitter. How does it work? Why is it important? What does it do for you? He had opened an account but hadn’t yet jumped in.

 I decided to be a good friend and take the opportunity to offer Keith a little demonstration of Twitter’s powerful searchability and the access it gives to online communities that are already interested in what you’re offering – and who can share their helpful information and experience in return.

 After a few minutes of playing with keywords in Twitter Search, we typed in ‘Radiation Safety’ and were rewarded with a rich Twitter stream being produced by people discussing the topic. There were a number, to be sure, who were worrying about radiation danger from new airport screening machines. But there were also radiation security professionals and people from companies that put their employees through radiation safety courses and are concerned with security for a variety of reasons.

 Aha! There they were. A community of people who can benefit from Keith’s expertise and services.  But how, he asked, could he get involved with this group?

We noted the hashtags – for the uninitiated, a keyword phrase preceded by a # sign that helps track specific topics – in some of the community’s tweets. Keith is now keeping up on comments among the group and following certain leaders he’s identifying. When he attends an industry conference later in the month, he’s going to live tweet gems of information and include the hashtags we identified so they’ll find their way to his Twitter community, providing value to the group. He’s also deciding what free app he’ll use to manage his Twitter streams – TweetDeck or Seesmic Desktop.

At the end of the presentation next week, we’re going to share Keith’s Twitter Aha Moment and begin an experiment to see if and how his activity on Twitter contributes to business success. Will keep you posted!

I remember my Twitter Aha Moment – when a Friday afternoon tweet about enjoying the weekend fall weather on a Harley got me found by several Harley Davidson enthusiasts and organizations within a few hours. Do you remember yours?

 In honor of Bernadette’s and my collaboration and the Innovation Cell, enjoy the tune “What’s New?” from the Carmen McRae-Betty Carter Duets live album. Hope B and I are a fraction as entertaining together as these two!! See you soon!!

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