Help Crowd-Source an Inbound Marketing Definition (There’s a Prize)
Can you succinctly describe Inbound Marketing? Do you have an idea but are not quite certain? Would you like to know more about what it is? Do you have absolutely no idea, but would be willing to take a stab at explaining it anyway?
Then this is the post for you! You just have to be prepared to share your take on Inbound Marketing in the comments. There’s a prize involved. Read on.
Why am I looking for a definition? I talk to companies about Inbound Marketing every day and each time I try to find the tidiest way to help people get it. I’m a pretty darned good communicator – been doing it professionally and successfully for decades. I’ve explained lots of complex concepts and technologies.
But Inbound Marketing seems tougher for some reason. Maybe it’s because people think they know what it is, and are resistant to accepting that there’s more to it. Eventually people understand, but given today’s short attention spans, we need a short explanation. Time is of the essence!
I’ve checked out Inbound Marketing groups on LinkedIn, the websites of fellow Inbound Marketing agencies, HubSpot’s website and Wikipedia, which was able to shed light on an earlier sense of Inbound/Outbound Marketing that I encountered once trying to explain it to a software company product development executive.
So far I’ve found nothing that encompasses all the parts and benefits of today’s Inbound Marketing in a way that’s quickly understandable. I’ve blogged about how people don’t get it. I’ve wracked my own brain for a tight definition and come up with something that I’m trying out in my networking groups and to audiences I’m speaking to in the near future. But I have a feeling I can do better.
So I decided to reach out to the online community of all stripes to see if we can crowd source something that works. There’s a prize for the best definition: A copy of Inbound Marketing by Brian Halligan and Dharmesh Shah, co-founders of HubSpot. Brian coined the phrase Inbound Marketing.
Let’s have at it. I’m passionate about Inbound Marketing, know it works and want more companies to get it and buy in, so that they can start reaping the benefits. Plus we can have some fun!
Let’s get all the help we can. Please share everywhere!!
The image is from the photostream of tj scenes on Flickr.com under Creative Commons license.