Report from the Inbound Marketing Summit
This will be a short post to share a couple of key takeaways so far at this Summit of inbound/online marketing pros.
It’s been interesting to hear what the experts are saying about the direction of marketing. Lots of talk about segmenting audiences down to the level of the individual customer. It’s great to have the vision that we can all become Amazon.com inthe next few years.
The truth is – and lots of my colleagues here agree – we still have a lot of work to do before most companies are using the existing tools effectively and even embracing the new marketing realities in the first place.
I’m posting this between sessions, so no photo today.
Will share more tomorrow. Follow the hashtag #IMS11 on Twitter if you want to get the flavor of the conference.