Nonprofits get a grip!!
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I’m about to write a check to the Special Olympics. The organization sent me a sweet little card with sports icons all over the envelope and a simple request to support their efforts.
I will not be sending checks to a number of other well-known charitable organizations because I question their judgment in sending me elaborate packets of ‘free gifts’ to maybe make me feel obligated to contribute to their cause.
In addition to ubiquitous address labels – I’ll never send enough snail mails in my lifetime to use them all – I receive note cards, four-color full-size calendars, key chains and combinations of the above in solicitations from nonprofits that I have or have not contributed to.
As a donor in a tough economy – and as a PR professional and marketer – I say, what are these people thinking? If they can afford to send these expensive mailings, do they really need my donation? As a Baby Boomer I’ve learned that I’ve never had a unique thought in life. If I’m thinking it, I’m part of peer group-think. In other words, I can’t possibly be the only one turned off by this trend in nonprofit marketing.
As bad as it gets in recessionary times, I give. But I give to organizations of my choice based on my own societal concerns or to organizations that make their case while demonstrating their sense of responsibility in both their missions and their marketing.
My PR Marketing practice has always included nonprofits. The kinds of mailings I receive almost daily are diametrically opposed to the advice I would give any not for profit client of mine on how to build support.
How has nonprofit marketing affected your giving inclinations?
There’s only one tune that can accompany this post – Billie Holiday’s God Bless the Child. I’m offering you the bluesy and soulful rendition of the late British phenom Eva Cassidy.