As I talk to businesses about inbound marketing and read research about adoption of social media, Twitter usually ends up the least understood and least used of the social media. So, today I’m introducing a new blog feature that you’ll find here every week — if it seems that people like it.
In an effort to shed light on using Twitter, Tuesday Tweets will feature actual tweets from my Twitter stream. I’ll give you my best take on why they were effective or why they didn’t hit the mark for me. Please share any great or gruesome tweets from your own feed in the comments. It’s all in the interest of learning – and hopefully we’ll have some fun, too.
And regardless of any critiques, I believe that following any of the people or companies included here has value.
elliebpr Thanks for following Ella. Look forward to learning more about virtual assistant services. Ellie
theofficeescape [thinking of something cool for my welcome message]
Tweet 1 – This was an exchange between me and a woman who had just followed me. I checked her profile out and found that she has a virtual assistant service – something that I’m interested in knowing more about. I might even want to engage such a service – maybe hers.
I followed her back and sent a personal direct mail that specifically addressed her service. See how she DM’d back. I can tell you that I would have preferred a personal reply, in kind, rather than a cool automated welcome message that wasn’t even thought of yet. I’m still following @theofficeescape, but the point I’m making is that we have to be vigilant for actual prospects/buyers in our day-to-day Twitter interactions.
Tweet 2 – @eric_anderson is a seasoned Twitterati who I’ve been following for a long time. I liked this tweet. It was humorous and had the ring of truth for me as I’ve occasionally started watching one TED video and gotten sucked in to watching numbers of others. For that reason I resisted clicking on the link. I finally succumbed, but the thought of eating a whole can of chips made me click off after watching the one video, which was interesting.
Tweet 3 – I don’t know about you, but I find tweets that go beyond the allotted 140 characters annoying. I’m eternally interested in all things Google, which is innovating constantly. So I clicked on the link anyway. Turns out that @marketstrategy copied and pasted the first paragraph of a story on Mashable.com that’s really important. Google+ apparently turns Google into a giant social network in an effort to compete with Facebook. It seems a bit lazy not to take the opportunity to write a great headline with social value, like: Google Fights Facebook on Social Battlefield by Becoming a Social Network. Then I would have added the short link and given credit a la via @mashable. Market Strategy wasn’t too strategic in this tweet.
Tweet 4 – @chuckfrey is my new go-to guy on mind mapping – a topic I’m learning more about as a creative and productivity tool. I liked this short and to the point tweet that shared a practical way to use mind mapping. The hashtag #ktt belongs to Kitchen Table Talks, part of a venture of @chrisbrogan and @joesorge.
Tweet 5 – This tweet made me smile. Even though I don’t know who @andrea_judith is, @jaimy_marie painted a picture that I can identify with, having spent many a day in strategy sessions that needed just such a mental break. She often gives insights to her life in very relatable ways. Perfect for social.
Please pluck a tweet from your feed and give us your review!