Tuesday Tweets for 9-12-11 #IMS11 Edition

Posted on September 13, 2011. Filed under: Communications, Content, Small Business, Twitter | Tags: , , , |

Usually we review tweets from my Twitter timeline here – for learning and for fun. Today is a bit different.

In an hour or so I’m heading up to Boston for the Inbound Marketing Summit #IMS11 and the HubSpot User Group (HUGS) and VAR Day. So here’s a demo of how useful Twitter can be prior to attending a conference.

BTW…If you didn’t give yourself a smile last time, be sure to hit the audio player for the new Tuesday Tweets theme song!

@CPollittIU @BeeFain Stop by my “Redefining Influence” session tomorrow and we’ll talk #IMS11 cc: @chris_c_lucas

@stevegarfield Inbound Marketing Summit: Breaking the @RecordSetter World Record – Most people shooting video at the same time http://t.co/9TqvDsI #IMS11

@peterstringer Looking forward to my sports & social panel at #IMS11 tomorrow w/ @RedSox’s @azeigler20 & moderator @ButchStearns http://t.co/LCSQSo8

@BrainSell SugarCRM CEO, Larry Augustin, Speaks at Two Industry Events this week, including #IMS11 with @Brainsell! http://t.co/GQcpItv

@Heyruh Fellow IMSers!!! Need a new marketing-optimized website? PaperThin is giving one away in this contest.  http://t.co/QopitNe  #IMS11

@CichLee Ready for @FutureM, #ims11 & #HUGS2011 w/ my shiny shoes, curiosity & mission to must find best company to hire me. #hubspot #NewtoBoston

@ThePulse RT @abonde: some very cool @FutureMBoston events this week to get everyone geared up for #IMS11 – see http://t.co/6N9S563 for info #socialmedia

Etc…

The Tuesday Tweets graphic is from Freshalex Online under Creative Commons license.

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9/11 Legacy: Better Communication

Posted on September 11, 2011. Filed under: Communications, Human Business, Social Media, Twitter | Tags: , , , , , , |

 

9-11 Memorial Greenwich Village

We began communicating better right after 9/11 starting with impromptu memorials like this one in Greenwich Village, NY

 

Since 9/11 ten years ago, much has been said about the role that lack of communication played in the tragic event.

Our various national security offices failed to connect the dots among various pieces of intelligence that may have led to foiling the evil plot. Simply they didn’t speak to one another.

On the ground on that day that changed our lives forever, first responders did not have equipment adequate to communicate moment-by-moment events to each other. This led to unnecessary further loss of life.

I recall the frustration and fear that came from the inability to confirm whether friends in the city were safe or lost. Cell phone communication with New York was lost.

Today we hear of credible – though unconfirmed — terrorist threats that enable us to thwart attacks. When we see something, we’re encouraged to say something – and we do.

New York Mayor Bloomberg spoke today of the advances in equipment and technology now available to our first responders when they go into harms way.

When cell service is down because of man-made or natural disasters – like the recent hurricane – we can turn to Twitter, Facebook and other social media to keep abreast of news and stay in touch with loved ones.

I received a group email today from Scott Heiferman, CEO of MeetUp, the offline networking group he co-founded as a direct result of his experience of community and personal communication in his New York neighborhood in the immediate aftermath of 9/11. He chose today to tell the story.

Although ten years after 9/11, we are paradoxically divided as a nation, its encouraging that we are more earnest communicators. We share our thoughts on blogs and elsewhere online. We get offline to gather in person at meet-ups, tweet-ups and town meetings to voice our views.

Maybe the goal of the decade to come should be to hone our listening skills and try to recapture the commonality we felt as a country right after that fateful and dreadful shared experience.

The image of the Greenwich Village 9/11 Memorial is from Paull Young under Creative Commons license.

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Tuesday Tweets for August 30, 2011

Posted on August 30, 2011. Filed under: Blogging, Business Strategy, Communications, Content, Marketing, Small Business, Social Media, Twitter, Uncategorized | Tags: , , , , , , |

Twitter Tweet Reviews

Reviews of Tweets from My Twitter Timeline

Welcome to Tuesday Tweets for August 30, 2011 — where we take a look at tweets from my Twitter feed for do’s, don’ts, best practices – and sometimes just for fun. Keep in mind that what we examine here is in no way personal. We’re all learning about building audiences online. In that spirit, if you disagree with my assessments, let me have it! I’m learning, too!

This week we’re adding an extra special treat – a musical accompaniment to your read. Be sure to hit the play button if you’d like to smile.

The most frequent comment I hear when I broach the topic of adding Twitter to the social media mix is, “We have an account, but have no idea what to do with it.” So I decided that it might be useful to use this week’s Tuesday Tweets to show how a number of businesses and organizations are using Twitter to move toward their objectives.

@NewsTimes It should read $15,000. Good catch! #correction RT @JackBouffard @NewsTimes $1,500 or $15,000?

Here’s a daily newspaper using Twitter to interact with a reader to flag and quickly correct an error in its reporting. This is the kind of nimble use of social media that might help traditional media evolve and survive.

@TheArtsCenterNY  Red Cross is here until 5:30PM accepting blood donations! By taking a short time to donate blood, you can save lives.

This arts center is using Twitter for real time promotion of a Red Cross blood drive – a nonprofit boosting another nonprofit’s mission, helping its community and boosting its own engagement and value at the same time

@dancommator Social Media Check-In Promos Reward Frequent Branch Visits http://t.co/EJ… via @FinancialBrand #financialservices #banking #sociallmedia

Can you believe that a few banks are reversing the trend of pushing customers from bank branches to online banking, and are using social media check-ins to encourage branch visits – and human contact! This retweet could be a harbinger of a new era of bank service. One can hope!

@ScottMonty RT @ThePeoplesFleet : Help @abetterla win $5K by simply watching a video! Check it out here: http://t.co/Ic… #tpfla

Another smart nonprofit is using Twitter to boost its chances to win a $5000 grant from Ford by asking folks on Twitter to vote for them. Using the hashtag gets them beyond their own followers.

@AMAnet New programs added to the AMA’s upcoming events calendar — Webcasts are FREE! —http://t.co/6t…

The American Management Association is using Twitter to get the word out about a new free Webinar series, a great way to develop its membership.

@1day1brand  Are you ready for a bold new brand? Complete our assessment below, and we’ll email you the results right away – http://ow.ly/6…

@1Day1Brand used this Tweet to recruit participants to take a survey that was designed to subtly (sort of) educate about its brand building seminars and generate leads. A bit obvious, but not bad.

@MichelleDamico Change supply parents into demand parents. I tell principals: parents yelling at u are engaging. #CPS #Brizzard #chicagoPublicSchools

Thanks to live tweeting, an address by the Chicago Public Schools Superintendent gets wider attention. You can get similar visibility and leverage for your organization’s spokesperson and amplify public speaking engagements.

@HourWestport Connecticut Humane Society is having an emergency Cat Adoption Event. Locally try theWestport location:455 Post Road East, 203-227-4137

Another local newspaper is using its Twitter bully pulpit to get out community news that it probably doesn’t have room for in the print edition.

@SierraSez  It’s a bird. It’s a plane. It’s a bus? More details coming soon…you won’t want to miss out on this.

An enterprising tweet creates anticipation for one that’s yet to come. I’ll put up a Twitter search for @SierraSez so that I’m sure not to miss whatever it is. Curiosity is a powerful motivator! ;-}

@MagicSauceMedia Looking 4 SRProduct & Co Evangelist 4start-up in search,aggregation,content & semantic search space. Loc: San Fran or NYC.Email me w/leads

And we’ll end with a highly practical – and hopeful – tweet. Here’s a company using its Twitter updates to seek and hire a new employee.

It would be great if you’d share the creative ways your business or organization is using Twitter.

The Tuesday Tweets graphic is from Freshalex Online under Creative Commons license.

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Tuesday Tweets

Posted on August 16, 2011. Filed under: Blogs, Content, Inbound Marketing, Small Business, Twitter | Tags: , , , , , , , |

Twitter Tweet Reviews

Reviews of Tweets from My Twitter Timeline

Welcome to Tuesday Tweets for August 16, 2011 — where we take a look at tweets from my Twitter timeline for do’s, don’ts, best practices – and sometimes just for fun. Keep in mind that what we examine here is in no way personal. We’re all learning about building audiences online. In that spirit, if you disagree with my assessments, let me have it! I’m learning, too!

@TechCrunch TechCrunch  DIY Device Mutes Your TV When Someone You Don’t Like Is Mentioned http://t.co/TkphmcD by @johnbiggs

If you want to stay on top of what’s going on in technology, following TechCrunch is a must. This tweet is the big one from TechCrunch, though; the one I’ve been waiting for. Finally someone’s invented a way that I the tube will mute itself when I’m lunching in front of the screen and a pharma ad comes on, complete with a long list of nauseating potential side effects. I’m already compiling my list of keywords to trigger the blessed silence.

@ItsCoachNick N Jones Budget Friendly Fashion Blogs http://t.co/0TFSZp6

This chick-friendly tweet from Nick Jones got me seeing visions of shopping bags dancing in my head. When I clicked the link it got me to a page with the right headline and a video that said, “The video is no longer available because the YouTube account associated with this video has been terminated.” How disappointing. L But then I saw a link that said, “read the rest of the story…” so I clicked. It did get me to a blog post with links to a few bargain fashion sites, but it seemed as though – even though the post date was today — the content was recycled on this news aggregator site as the post referenced Spring clothing in the stores andHollywoodawards show glam season. It was a bit confusing. Nice idea, but it’s a good reminder to check out what’s at the end of links before we tweet them.

@dragonblogger Justin Germino Challenge me in the Random Twitter Poetry game. Send me 1 word to use in today’s poem.

A few weeks ago in Tuesday Tweets I referenced @dragonblogger’s interesting idea of twitter-sourcing a poem – and stated at the time that it was unique and looked like it would be fun to play. Well yesterday I did. I sent the word ‘vision’. Here are the subsequent tweets and the results.

dragonblogger Justin Germino  @elliebpr thanks for playing today’s poetry game.

dragonblogger Justin Germino Twitter poem finished today >> http://t.co/qjggJBq read and share @elliebpr @rajanbalana @opinionatedant

The Climb is a poem about climbing the corporate ladder but doing so any way possible even at the expense of integrity or honor.  This poem was inspired by the 10 random submissions (in bold) provided by the following Twitter players:
@ptaylor98 (enthusiastic), @eileencan (peck), @techwork_dk (Monday), @laraca44 (softly), @sweetnote (fiducia), @alanhbush (cacophony), @elliebpr (vision), @rajanbalana (crystal), @opinionatedant (quest), @wordzeal (salacious)

Word Definitions:
Fiducia means trust, faith

The Climb

Monday‘s crystal vision
salacious quest of life
you softly peck your way
silently over the cacophony

Enthusiastic measures pay off
corporate ladder with sawed rungs
caring not for loss of fiducia
as long as you reach the top

Poem by Justin Germino

@elliebpr recommends you follow @dragonblogger who does this out of his passion for poetry. I was pleased to join the others to contribute to his creative ‘vision.’ No corporate ladders at all cost for me!!

Come on and send me some of your favorite tweets!!

 

The recently adopted Tuesday Tweets graphic is from Freshalex Online under Creative Commons license.

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Have Fun with Content: No Telling Where It Will Go

Posted on August 15, 2011. Filed under: Blogging, Blogs, Communications, Content, Inbound Marketing, Small Business, Twitter | Tags: , , , , , |

Content Creation Offers Big Possibilities

Creating Great Content Opens Endless Possibilities

I’ve written before about the sense of possibility I feel every time I tweet a link or hit ‘publish’ on my blog. Get that content out on the Internet and no telling where it will go, who will read it, who will connect with us as a result.

The reason I’m writing about this again is to drum up deserved enthusiasm for the content creation that’s a required element of today’s marketing. We tend to do what’s pleasurable and I want to convince you that creating content and getting it out into the world can provide you with surprising results that feel very good.

Why am I sitting here writing this post before having dinner? It’s because I’ll feel so good tomorrow when it drives new eyeballs to my blog, website, Twitter timeline, LinkedIn profile, and when it leads new and old friends to interact with me online.

Here’s what motivated me to write this. I don’t always check my @mentions on Twitter, but I did today. This shows me who has mentioned me on Twitter. I found that three times last week, a blog post I’d written was incorporated in followers’ paper.li.

What’s that? If you’re unfamiliar, paper.li is a Twitter curation software. Register on paper.li and in a minute or two you can create a newspaper format piece of content that pulls from the links tweeted each day by the people you follow on Twitter. You can focus your paper’s content by indicating a topic, hashtag or Twitter list as the source of your paper’s content. The content is culled from your Twitter timeline via an algorithm + content you refer specifically – a recent improvement.

Paper.li papers can be shared with anyone. And the creator’s followers can subscribe to them. It all adds up to expanded reach for your content. All you have to do is publicize it on Twitter. Use hashtags to help assure your content will come up for paper.li keywords.

All you have to do to take advantage of this extended distribution is to create interesting and useful content. Let me tell you that I got a kick out of discovering that my content was useful enough to be featured beyond my blog. All of this happened without anything but  my initial effort to produce the content and publicize it on Twitter.

Paper.li is only one of many ways that your content can proliferate around the Internet. Make it as good as you can and open the door to opportunity.

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Ticked Off on Twitter: How Not to Thank Me for Following

Posted on August 14, 2011. Filed under: Business Strategy, Communications, Content, Human Business, Marketing, Marketing Strategy, Small Business, Social Media, Twitter | Tags: , , , , , |

Get 4100 Twitter Followers

Need I Say More?

People use Twitter in different ways. Some go for volume. Get as many followers as possible. This is often part of a monetization strategy and utilizes some automation program or builds from following others’ lists, which is fine.

I’ve made the decision to build a smaller community on Twitter based on mutual interests and the ability to gain and add value. My community is focused on two groups: other marketing professionals and small-to-mid-sized businesses (SMBs), the kind of companies that my business serves.

Perusing my Twitter stream gives me access to information about my profession and my target audiences that I might not ever connect with otherwise. It’s a great listening station. It also affords me the opportunity to give back information and experience-based knowledge, as well as to engage with people who may be able to refer business or to hire me directly. The way I approach Twitter and other social media is in exactly that order.

Before I follow someone, I check their profile to be sure they meet the above criteria. When someone follows me, I also check their profile before following back. Before I thank someone for following me, I check their profile so that I can reference something specific about them that I’m interested in knowing more about or that we share in common.

That’s one of the benefits of cultivating a smaller group of followers. You can get to know them over time. I recognize almost everyone in my Twitter stream and have a good idea of the kinds of information they’ll share or be interested in.

So what ticks me off? Automated ‘Thanks for following’ direct messages. They’re cold and impersonal to me. I feel this way: Why bother thanking me at all? You don’t really care about who I am or what I can share with you. You just connected with me based on some keyword to build your followers. It’s about you…not us. If you are going to thank me, at least make it for the right thing.

I especially hate it when the auto DM contains a further ask: Thanks for following. Now connect with us on Facebook, too, or visit our website, or check out how we can make you a million online with our great software. It reminds me of how annoyed I used to get when I’d drive two hours to visit my dear, departed grandmother and the first thing she’d say to me when I got out of the car wasn’t, “Hello, darling,” but, “So when are you going to come again?”

Call me old fashioned, but I like the idea of community and getting acquainted first. Let me know why you’re looking forward to following each other and I can better deliver on my end of the bargain!

How do you use Twitter? How do you feel about auto DMs that say thank you and sell you more at the same time?

Image ‘Get 4100 Twitter Followers for $12.95″ is from redplasticmonkey under Creative Commons license.

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Tuesday Tweets

Posted on August 9, 2011. Filed under: Inbound Marketing, Marketing, Small Business, Social Media, Twitter | Tags: , , , , |

Twitter Tweet Reviews

Reviews of Tweets from My Twitter Stream

Welcome to Tuesday Tweets for August 9, 2011 — where we take a look at tweets from my Twitter feed for do’s, don’ts, best practices – and sometimes just for fun. Keep in mind that what we examine here is in no way personal. We’re all learning about building audiences online. In that spirit, if you disagree with my assessments, let me have it! I’m learning, too!

@randfish Rand Fishkin  Really like this “quotes of the week” format: http://t.co/TVmOk5W Others should steal this idea; it’s great content + builds relationships.

This is from Rand Fishkin of SEOMoz. The link is to a blog post comprised of notable quotes from content the author has read during the week – including some back and forth dueling quotes. I wonder what Rand would think about Tuesday Tweets. It’s definitely helped me build relationships with some of the Twitterati I’ve reviewed.

Next…Tuesday Tweet Quiz: See if you can figure out the nature of the following Twitter Chat based on the tweets excerpted from it.

@RickGriffin RickGriffin  Thanks everyone for joining in #nuts today #GroupHug

@RickGriffin RickGriffin  Q10. Green is the color of the US dollar. Given an unlimited amount of money, what do you do? #nuts

@RickGriffin RickGriffin  Q9. Favorite movie/book with the word ‘green’ in the title ? #nuts

@RickGriffin RickGriffin  Q8. You’re given the job of ‘energy sheriff’ for the entire planet. What ONE thing do you change to save energy? #nuts

@RickGriffin RickGriffin  Q7. My favorite green item of clothing is #nuts

@RickGriffin RickGriffin  Q6. You’re given a green thumb & your very own garden. What do you grow? ….. #nuts

@RickGriffin RickGriffin  Q5. Favorite ‘no-fuel’ alternative to driving #nuts

@RickGriffin RickGriffin  Q4. You’re given a green crayon & a sheet of paper. What do you draw? (Be imaginative) #nuts

@RickGriffin RickGriffin  Q3.Favorite ‘green’ hotel or restaurant #nuts

@RickGriffin RickGriffin  Q2. Bust idea/place for a totally ‘green” getaway #nuts

@RickGriffin RickGriffin  Q1. What’s your favorite green food/drink #nuts

@RickGriffin RickGriffin  Please excuse the unusual nature of my tweets for the next hour, I’ll be in therapy #NUTS

@dazglo36 Darren Glover

They’re now having a “planking” comp in Mecca. Here’s @dianeglory28 ‘s attempt! #nuts http://t.co/vuCiFeJ

@RickGriffin RickGriffin  Tuesday is the best day on Twitter! #NUTS #cruisechat #TravelTuesday #TTOT & #FriFotos theme announcement!

@sheffieldmick Mick Berry “@OliverKayTimes:Just been sent this. Amazon reporting 5,000% increase in sales of baseball bats over past 24 hrs http://t.co/mi3pvC7#nuts

@CalebRamblexxx Caleb Ramble

@MagicMichaelXXX: Anyone else travel with #nuts in their bag??? http://t.co/gDk5MTn” yuk!

@WriterChick47 Vicky Akins Voted FUNNIEST chat on Twitter #nuts #MadeThatUp

@KatrinaMauro Katrina Mauro hoping I can participate…busy day at work today! @eatsleeplaugh: don’t forget about #NUTS !

@JeanetteJoy Jeanette Joy Fisher Me too! RT @rickgriffin: Please excuse the unusual nature of my tweets for the next hour, I’ll be in therapy #NUTS http://bit.ly/lhoIlE

Figure it out yet? No? Follow the link in the last tweet above to solve the mystery. Sounds like fun. I might even join in next week!

What don’t you understand about Twitter? I’ll look for tweets that answer your questions and discuss in a future Tuesday Tweets.

The recently adopted Tuesday Tweets graphic is from Freshalex Online under Creative Commons license.

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Tuesday Tweets

Posted on August 2, 2011. Filed under: Blogging, Blogs, Inbound Marketing, Social Media, Twitter | Tags: , , , , , , , |

Learn About Twitter

Twitter Is Still So Interesting. Love It!!

Welcome to Tuesday Tweets for August 2, 2011 — where we take a look at tweets from my Twitter feed for do’s, don’ts, best practices – and sometimes just for fun. Keep in mind that what we examine here is in no way personal. We’re all learning about building audiences online. In that spirit, if you disagree with my assessments, let me have it! I’m learning, too!

@dragonblogger Justin Germino #Nothing_Changes: #Random_Twitter_Poem for Aug 2nd http://bit.ly/mOyJer

This tweet comes under the, “Why Twitter is fascinating” heading. Any day on Twitter can take you to a place you’ve never been before. This tweet introduced me to crowd-sourced poetry. It comes right out of the moment and the news. The link takes you to a poem using keywords sourced from the poet’s Twitter stream about the U.S default crisis, which has been a trending topic on Twitter for awhile. Regardless of political point of view or quality of poetry it shows the creative uses people are making of Twitter.

@techsrus TechsRUs … http://news.cnet.com/8301-30686_3-20087115-266/broadband-subscribers-mostly-get-what-they-pay-for/?part=rss&subj=news&tag=2547-1_3-0-20

This tweet makes me scratch my head. It’s brilliantly lazy. Someone bothered to do a word count on this url – which contains a description of the subject matter shared by the link. It’s 139 characters so they didn’t have to shorten the link or write tweet content. First time I’ve ever seen this.

@petershankman Peter Shankman #NASA Administrator Bolden just told us whyAmerica is still HUGELY involved in space. I’ll break down his answers into 140 chars soon.

Here’s a tweet from Peter Shankman who founded and sold HARO (Help a Reporter Out) a service that connects journalists to expert sources. Peter started tweeting under the handle @skydiver. The fact that he now has his own name as a handle makes a statement about how Twitter has evolved into a serious business tool. This is an in-the-moment tweet Peter put out from an event he’s attending. As the social media guru that he is, Peter used the tweet to share a piece of info while publicizing future tweets he’ll put out to share more info from the event. I’m interested in the future of NASA and especially any positive news about our involvement in space – so I’ll be looking for Peter’s additional info.

@CTBites RT @omnomct: You know anybody who might be interested in trying out for next Food Network Star? This Friday, 8/5: http://t.co/9FJEafX

I clicked on this because as a foodie and home cook I’ve always had a fantasy about being a Food Network star – and I’m also getting a little hungry. I’d propose a show about five-minute meals you can put together between writing blog posts and feeding cats. More tweets next Tuesday!!!!

Aren’t you even tempted to share a tweet or two of your own in the comments?

 

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Twitter: Still Misunderstood

Posted on July 20, 2011. Filed under: Communications, Content, Small Business, Social Media, Twitter, Uncategorized | Tags: , , , |

Twitter Misunderstood

Not!! Twitter's Power is Misunderstood.

At a moment when we’re trying to get our arms around Google+ and its Circles concept, I continue to have people asking me about how and why to use Twitter. I’m beyond a novice about Google+, having just gotten in today for the first time. And I have no idea yet whether it will swallow Twitter.

But I continue to love Twitter – a highly searchable micro-blogging platform for identifying and staying in touch with defined communities – Circles?

Some of you may have read one of my Tuesday Tweets features where I review individual tweets from my Twitter feed. I intend these posts to serve as a tutorial about Twitter and how to use it effectively as part of online/inbound marketing.

To figure out Twitter you first have to spend some time exploring via Twitter search to find people and organizations with whom you want to engage. Take an hour and keep plugging in search terms that have to do with your company, products, services and industry. Do this until you find yourself viewing a Twitter stream that you can benefit from – by sharing your expertise or gaining the expertise of others — and best of all, both.

Image via jmilles under Creative Commons license.

 

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Tuesday Tweets

Posted on July 19, 2011. Filed under: Blogging, Blogs, Communications, Content, Inbound Marketing, Social Media, Twitter, Uncategorized | Tags: , , , , , |

Tuesday Tweets

Perfect Tuesday Tweets Graphic! Thanks to Freshalex Online Under CC License

AppJudgment @AppJudgment This iPhone Survived a 13,500-Foot Fall http://gizmo.do/qddCFM

Couldn’t help but click to see what this link might hold. Pretty wild. I’ve seen iPhones that worked for awhile after the screen was smashed – but they had fallen out of a car – not from the sky. Put this story into the A-mazing category. Some of the comments will give you a real giggle!

CoachNotesBlog CoachNotesBlog by GrowMap I voted for @GrowMap in the #SMBinfluencer Awards – please vote! http://t.co/0qbVStD via @SmallBizTrends #smallbusiness #socialmedia

I don’t know about you, but for me the quantity of @names, links and hashtags gets in the way of meaning. I couldn’t make myself read this it looked so confusing and unapproachable. Once in awhile you have to pass on an audience or consider sending a couple of tweets in the interest of people understanding what you’re trying to communicate.

WSJBusiness @WSJBusiness WebMD Lowers Its Outlook http://on.wsj.com/qw2T8O

As someone who has done a lot of work marketing in the medical sector and in healthcare technology, I’ve followed WebMD closely. This nice clean tweet of potential alarm from the Wall Street Journal grabbed my attention. I followed the link to a précis of the article which implied the problem is attributed to loss of customers for WebMD’s private portals – rather than the well-known public site. In addition to picking up a good morsel of info – I gave Rupert and James Murdoch a chance to entice me to subscribe to get the full story. I declined after tuning in for a little while to their testimony before Parliament earlier today.

JulieTNL @Julie Lead Generation: A closer look at a B2B company’s cost-per-lead and prospect generation http://lnkd.in/s4yBQc

As an inbound marketer, I feast on lead generation case studies. This tweet definitely got my attention. I was pressed for time when I saw it and almost passed, but them took the time to look. @JulieTNL had plenty of characters left to say the link was to Marketing Sherpa – a respected source that lots of us IM consultants read. I had seen and saved this post. A bit more info would have saved me the time of clicking. In this case less might not have been more. I’m guilty of this, too and will pay more attention to letting the choir know when I’m singing songs to them that they may have already heard.

JasonPeck @JasonPeck In case you missed it: Lucky Charms, Count Chocula, Super Mario and social media/email motivations in the same post: http://ar.gy/UM0

I met @JasonPeck almost three years ago at the Inbound Marketing summit inBoston. I’ve been following his tweets ever since. He knows his Web marketing stuff and shares good info. I also enjoy seeing him get all excited when one of the sports teams he follows is in the playoffs – or the dumps. The tweet caught my attention for two reasons. The headline was compelling and Jason posted a gravatar I hadn’t seen before – sporting a cool western hat. I’ve had the same image up for a long time now. Maybe it’s time to freshen up my online persona.

 

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