Have Fun with Content: No Telling Where It Will Go
Creating Great Content Opens Endless Possibilities
I’ve written before about the sense of possibility I feel every time I tweet a link or hit ‘publish’ on my blog. Get that content out on the Internet and no telling where it will go, who will read it, who will connect with us as a result.
The reason I’m writing about this again is to drum up deserved enthusiasm for the content creation that’s a required element of today’s marketing. We tend to do what’s pleasurable and I want to convince you that creating content and getting it out into the world can provide you with surprising results that feel very good.
Why am I sitting here writing this post before having dinner? It’s because I’ll feel so good tomorrow when it drives new eyeballs to my blog, website, Twitter timeline, LinkedIn profile, and when it leads new and old friends to interact with me online.
Here’s what motivated me to write this. I don’t always check my @mentions on Twitter, but I did today. This shows me who has mentioned me on Twitter. I found that three times last week, a blog post I’d written was incorporated in followers’ paper.li.
What’s that? If you’re unfamiliar, paper.li is a Twitter curation software. Register on paper.li and in a minute or two you can create a newspaper format piece of content that pulls from the links tweeted each day by the people you follow on Twitter. You can focus your paper’s content by indicating a topic, hashtag or Twitter list as the source of your paper’s content. The content is culled from your Twitter timeline via an algorithm + content you refer specifically – a recent improvement.
Paper.li papers can be shared with anyone. And the creator’s followers can subscribe to them. It all adds up to expanded reach for your content. All you have to do is publicize it on Twitter. Use hashtags to help assure your content will come up for paper.li keywords.
All you have to do to take advantage of this extended distribution is to create interesting and useful content. Let me tell you that I got a kick out of discovering that my content was useful enough to be featured beyond my blog. All of this happened without anything but my initial effort to produce the content and publicize it on Twitter.
Paper.li is only one of many ways that your content can proliferate around the Internet. Make it as good as you can and open the door to opportunity.
New PR Words - and Music! 
I have been pleasantly surprised by being included in some colleagues paper.li tweets and it is always a great surprise. One of the very nice things about social networks! 🙂 I did not realise how easy it is to have your own – thanks for the tip Ellie.
Peter Cook - The Rock'n'Roll Business Guru
August 15, 2011
Peter, so glad to have you confirm the ‘pleasure principle’ that kicks in when your content takes on a life of its own via social media! Motivation!!!
Ellie Becker E.R. Becker Company, Inc. 203-852-8077 – O 203-858-4147 – C Blog – http://www.newprwordsandmusic.com Twitter – http://www.twitter.com/elliebpr
Ellie Becker
August 15, 2011
I am not sure why people struggle with content creation given all the information out there floating on the net or on hard copy. Paper.li is a great social curation tool. Social curation http://smartketingreflections.blogspot.com/2011/08/fb-alternatives-social-curation.html is going to get even more critical since we need to learn how to manage out time better in the new time sucker of all time – social media.
Jim Matorin
August 24, 2011