Can Kim Kardashian and Kris Humphries push this blog post to Page One of Google? Let’s find out.
This post is actually a follow-on to one I wrote at the end of October about the keywords people search on that bring our posts up on Page One of search engine results pages (SERPs). One of the examples was a post I wrote about Apple’s new SiRi app for the iPhone 4s and IBMs artificial intelligence counterpart Watson.
Comparing the two turned out to be a very hot search topic and sent scads of traffic to my blog that might not have found it otherwise. Some of those seekers subscribed and are now part of my blog community. Since the flow of hits from Siri Watson searches hasn’t yet ebbed, I suppose that this post will come up, too.
This has led me to think about how useful posting about news events and hot topics can be to building blog traffic. A precept of inbound Marketing is that people are already online searching for the information we provide and all we have to is to help them to find us.
Think ‘news you can use’. What’s going on today that you can write about – that either falls into your area of expertise, or that you can use as a metaphor for something that does?
As an experiment, I’m going to use the next couple of paragraphs to compare the Kim Kardashian Kris Humphries divorce to what can happen if you happen to choose the wrong website designer and technology platform in a web 2.0 world.
Like Kardashian and Humphries you may be dazzled by a package that promises a fairy tale online future – a beautiful website with great design, lots of pictures, built with dazzling Flash technology that animates the whole shebang. While the price tag might not be $15 million, it’s still a pretty penny, but, you feel, worth every shekel.
Fast forward to 72 days after the launch. You wonder why you’re not getting any leads from the new site. The title tag announces your company name, after all. Great if anyone is searching for you specifically. Lousy if they’re searching generically for what you do.
You complain to a friend who explains that Flash is basically invisible to search engines and not supported by the Apple OS. And by the way, why don’t you have key words and search terms in your title tag before your company name – SEO best practices?
You also soon learn that if your site had a connected blog, you could drive lots of traffic to it. If it had a conversion form and you had the ability to add a piece of content on a hot topic for visitors to download in exchange for providing their email addresses, you could start to build a nice list of leads who you could then nurture with more useful information and who would likely become customers.
But you can’t do that because you built a beautiful online brochure not made for an interactive internet environment. Just like Kim Kardashian and Kris Humphries, you accept the fact that you and your new site have irreconcilable differences and you kiss it all goodbye – including the cost of development.
Maybe you should have looked a little bit closer before taking the plunge. The dream dashed, like Kim, you’d might as well head off to Australia to pitch your business there and start anew.
OK. I’m going to tag this post with all of the hot topic names and let’s see if Kim and Kris followers bring us up to the top of the Google world! I’ll let you know – or try googling some of the keywords in the tags and see if you find New PR Words and Music. Let me know, ok??Read Full Post | Make a Comment ( 1 so far )
Usually we review tweets from my Twitter timeline here – for learning and for fun. Today is a bit different.
In an hour or so I’m heading up to Boston for the Inbound Marketing Summit #IMS11 and the HubSpot User Group (HUGS) and VAR Day. So here’s a demo of how useful Twitter can be prior to attending a conference.
BTW…If you didn’t give yourself a smile last time, be sure to hit the audio player for the new Tuesday Tweets theme song!
@CPollittIU @BeeFain Stop by my “Redefining Influence” session tomorrow and we’ll talk #IMS11 cc: @chris_c_lucas
@stevegarfield Inbound Marketing Summit: Breaking the @RecordSetter World Record – Most people shooting video at the same time http://t.co/9TqvDsI #IMS11
@peterstringer Looking forward to my sports & social panel at #IMS11 tomorrow w/ @RedSox’s @azeigler20 & moderator @ButchStearns http://t.co/LCSQSo8
@BrainSell SugarCRM CEO, Larry Augustin, Speaks at Two Industry Events this week, including #IMS11 with @Brainsell! http://t.co/GQcpItv
@Heyruh Fellow IMSers!!! Need a new marketing-optimized website? PaperThin is giving one away in this contest. http://t.co/QopitNe #IMS11
@CichLee Ready for @FutureM, #ims11 & #HUGS2011 w/ my shiny shoes, curiosity & mission to must find best company to hire me. #hubspot #NewtoBoston
@ThePulse RT @abonde: some very cool @FutureMBoston events this week to get everyone geared up for #IMS11 – see http://t.co/6N9S563 for info #socialmedia
The Tuesday Tweets graphic is from Freshalex Online under Creative Commons license.Read Full Post | Make a Comment ( None so far )
Welcome to Tuesday Tweets for August 16, 2011 — where we take a look at tweets from my Twitter timeline for do’s, don’ts, best practices – and sometimes just for fun. Keep in mind that what we examine here is in no way personal. We’re all learning about building audiences online. In that spirit, if you disagree with my assessments, let me have it! I’m learning, too!
If you want to stay on top of what’s going on in technology, following TechCrunch is a must. This tweet is the big one from TechCrunch, though; the one I’ve been waiting for. Finally someone’s invented a way that I the tube will mute itself when I’m lunching in front of the screen and a pharma ad comes on, complete with a long list of nauseating potential side effects. I’m already compiling my list of keywords to trigger the blessed silence.
This chick-friendly tweet from Nick Jones got me seeing visions of shopping bags dancing in my head. When I clicked the link it got me to a page with the right headline and a video that said, “The video is no longer available because the YouTube account associated with this video has been terminated.” How disappointing. L But then I saw a link that said, “read the rest of the story…” so I clicked. It did get me to a blog post with links to a few bargain fashion sites, but it seemed as though – even though the post date was today — the content was recycled on this news aggregator site as the post referenced Spring clothing in the stores andHollywoodawards show glam season. It was a bit confusing. Nice idea, but it’s a good reminder to check out what’s at the end of links before we tweet them.
@dragonblogger Justin Germino Challenge me in the Random Twitter Poetry game. Send me 1 word to use in today’s poem.
A few weeks ago in Tuesday Tweets I referenced @dragonblogger’s interesting idea of twitter-sourcing a poem – and stated at the time that it was unique and looked like it would be fun to play. Well yesterday I did. I sent the word ‘vision’. Here are the subsequent tweets and the results.
The Climb is a poem about climbing the corporate ladder but doing so any way possible even at the expense of integrity or honor. This poem was inspired by the 10 random submissions (in bold) provided by the following Twitter players:
@ptaylor98 (enthusiastic), @eileencan (peck), @techwork_dk (Monday), @laraca44 (softly), @sweetnote (fiducia), @alanhbush (cacophony), @elliebpr (vision), @rajanbalana (crystal), @opinionatedant (quest), @wordzeal (salacious)
Fiducia means trust, faith
Monday‘s crystal vision
salacious quest of life
you softly peck your way
silently over the cacophony
Enthusiastic measures pay off
corporate ladder with sawed rungs
caring not for loss of fiducia
as long as you reach the top
Poem by Justin Germino
@elliebpr recommends you follow @dragonblogger who does this out of his passion for poetry. I was pleased to join the others to contribute to his creative ‘vision.’ No corporate ladders at all cost for me!!
Come on and send me some of your favorite tweets!!
The recently adopted Tuesday Tweets graphic is from Freshalex Online under Creative Commons license.Read Full Post | Make a Comment ( 2 so far )
I’ve written before about the sense of possibility I feel every time I tweet a link or hit ‘publish’ on my blog. Get that content out on the Internet and no telling where it will go, who will read it, who will connect with us as a result.
The reason I’m writing about this again is to drum up deserved enthusiasm for the content creation that’s a required element of today’s marketing. We tend to do what’s pleasurable and I want to convince you that creating content and getting it out into the world can provide you with surprising results that feel very good.
Why am I sitting here writing this post before having dinner? It’s because I’ll feel so good tomorrow when it drives new eyeballs to my blog, website, Twitter timeline, LinkedIn profile, and when it leads new and old friends to interact with me online.
Here’s what motivated me to write this. I don’t always check my @mentions on Twitter, but I did today. This shows me who has mentioned me on Twitter. I found that three times last week, a blog post I’d written was incorporated in followers’ paper.li.
What’s that? If you’re unfamiliar, paper.li is a Twitter curation software. Register on paper.li and in a minute or two you can create a newspaper format piece of content that pulls from the links tweeted each day by the people you follow on Twitter. You can focus your paper’s content by indicating a topic, hashtag or Twitter list as the source of your paper’s content. The content is culled from your Twitter timeline via an algorithm + content you refer specifically – a recent improvement.
Paper.li papers can be shared with anyone. And the creator’s followers can subscribe to them. It all adds up to expanded reach for your content. All you have to do is publicize it on Twitter. Use hashtags to help assure your content will come up for paper.li keywords.
All you have to do to take advantage of this extended distribution is to create interesting and useful content. Let me tell you that I got a kick out of discovering that my content was useful enough to be featured beyond my blog. All of this happened without anything but my initial effort to produce the content and publicize it on Twitter.
Paper.li is only one of many ways that your content can proliferate around the Internet. Make it as good as you can and open the door to opportunity.Read Full Post | Make a Comment ( 3 so far )
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