Twitter: Still Misunderstood
Not!! Twitter's Power is Misunderstood.
At a moment when we’re trying to get our arms around Google+ and its Circles concept, I continue to have people asking me about how and why to use Twitter. I’m beyond a novice about Google+, having just gotten in today for the first time. And I have no idea yet whether it will swallow Twitter.
But I continue to love Twitter – a highly searchable micro-blogging platform for identifying and staying in touch with defined communities – Circles?
Some of you may have read one of my Tuesday Tweets features where I review individual tweets from my Twitter feed. I intend these posts to serve as a tutorial about Twitter and how to use it effectively as part of online/inbound marketing.
To figure out Twitter you first have to spend some time exploring via Twitter search to find people and organizations with whom you want to engage. Take an hour and keep plugging in search terms that have to do with your company, products, services and industry. Do this until you find yourself viewing a Twitter stream that you can benefit from – by sharing your expertise or gaining the expertise of others — and best of all, both.
Image via jmilles under Creative Commons license.
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