Today is moving day. I’m launching a new blog called ‘the inbound-i blog’. It’s a continuation and evolution of New PR Words and Music, which will remain here so that you can come back and access the 110 posts created here. When you click on the link to the new blog and read the first post, you’ll understand why I’m making the change.
While you’re there, please subscribe by email or RSS feed so that you receive the latest information, ideas and intelligence about inbound marketing without interruption.
The new blog is a result of the evolution of online marketing and my own business focus. In explaining why the new blog, there’s also some good information for you about the importance of tailoring your online marketing to maximize the use of inbound marketing analytics.
Come with me to the new blog for future posts and come back here as often as you like to re-read and to re-listen to your musical favorites.
I will, too.
The moving image is from the Flickr photostream of aldenjewell under Creative Commons license.Read Full Post | Make a Comment ( None so far )
My last post has made it to Google Page 1 for searches related to the Kim Kardashian divorce – the intended point of an experiment I conducted with it. See above and below for the proof.
The post contended that including hot and trending topics in your blog posts can boost your traffic by getting your post to come up in more searches. As an experiment I created an Inbound Marketing metaphor to the Kim Kardashian Kris Humphries Divorce.
The post also referenced Siri, which had brought another of my posts to Google Page 1 for sumerous searches and led to the topic of the last post and the Kardashian experiment. Here are more results.
The searches are actual searches that got people to my blog. Note that the first Page 1 positions were out of 165,000,000 results and the second was out of 7,030,000 results. Case made. Hot topics can get you visibility you’d never get otherwise!
What trending topics and current events will you tie your next post to?Read Full Post | Make a Comment ( 1 so far )
Welcome to Tuesday Tweets for August 16, 2011 — where we take a look at tweets from my Twitter timeline for do’s, don’ts, best practices – and sometimes just for fun. Keep in mind that what we examine here is in no way personal. We’re all learning about building audiences online. In that spirit, if you disagree with my assessments, let me have it! I’m learning, too!
If you want to stay on top of what’s going on in technology, following TechCrunch is a must. This tweet is the big one from TechCrunch, though; the one I’ve been waiting for. Finally someone’s invented a way that I the tube will mute itself when I’m lunching in front of the screen and a pharma ad comes on, complete with a long list of nauseating potential side effects. I’m already compiling my list of keywords to trigger the blessed silence.
This chick-friendly tweet from Nick Jones got me seeing visions of shopping bags dancing in my head. When I clicked the link it got me to a page with the right headline and a video that said, “The video is no longer available because the YouTube account associated with this video has been terminated.” How disappointing. L But then I saw a link that said, “read the rest of the story…” so I clicked. It did get me to a blog post with links to a few bargain fashion sites, but it seemed as though – even though the post date was today — the content was recycled on this news aggregator site as the post referenced Spring clothing in the stores andHollywoodawards show glam season. It was a bit confusing. Nice idea, but it’s a good reminder to check out what’s at the end of links before we tweet them.
@dragonblogger Justin Germino Challenge me in the Random Twitter Poetry game. Send me 1 word to use in today’s poem.
A few weeks ago in Tuesday Tweets I referenced @dragonblogger’s interesting idea of twitter-sourcing a poem – and stated at the time that it was unique and looked like it would be fun to play. Well yesterday I did. I sent the word ‘vision’. Here are the subsequent tweets and the results.
The Climb is a poem about climbing the corporate ladder but doing so any way possible even at the expense of integrity or honor. This poem was inspired by the 10 random submissions (in bold) provided by the following Twitter players:
@ptaylor98 (enthusiastic), @eileencan (peck), @techwork_dk (Monday), @laraca44 (softly), @sweetnote (fiducia), @alanhbush (cacophony), @elliebpr (vision), @rajanbalana (crystal), @opinionatedant (quest), @wordzeal (salacious)
Fiducia means trust, faith
Monday‘s crystal vision
salacious quest of life
you softly peck your way
silently over the cacophony
Enthusiastic measures pay off
corporate ladder with sawed rungs
caring not for loss of fiducia
as long as you reach the top
Poem by Justin Germino
@elliebpr recommends you follow @dragonblogger who does this out of his passion for poetry. I was pleased to join the others to contribute to his creative ‘vision.’ No corporate ladders at all cost for me!!
Come on and send me some of your favorite tweets!!
The recently adopted Tuesday Tweets graphic is from Freshalex Online under Creative Commons license.Read Full Post | Make a Comment ( 2 so far )
I’ve written before about the sense of possibility I feel every time I tweet a link or hit ‘publish’ on my blog. Get that content out on the Internet and no telling where it will go, who will read it, who will connect with us as a result.
The reason I’m writing about this again is to drum up deserved enthusiasm for the content creation that’s a required element of today’s marketing. We tend to do what’s pleasurable and I want to convince you that creating content and getting it out into the world can provide you with surprising results that feel very good.
Why am I sitting here writing this post before having dinner? It’s because I’ll feel so good tomorrow when it drives new eyeballs to my blog, website, Twitter timeline, LinkedIn profile, and when it leads new and old friends to interact with me online.
Here’s what motivated me to write this. I don’t always check my @mentions on Twitter, but I did today. This shows me who has mentioned me on Twitter. I found that three times last week, a blog post I’d written was incorporated in followers’ paper.li.
What’s that? If you’re unfamiliar, paper.li is a Twitter curation software. Register on paper.li and in a minute or two you can create a newspaper format piece of content that pulls from the links tweeted each day by the people you follow on Twitter. You can focus your paper’s content by indicating a topic, hashtag or Twitter list as the source of your paper’s content. The content is culled from your Twitter timeline via an algorithm + content you refer specifically – a recent improvement.
Paper.li papers can be shared with anyone. And the creator’s followers can subscribe to them. It all adds up to expanded reach for your content. All you have to do is publicize it on Twitter. Use hashtags to help assure your content will come up for paper.li keywords.
All you have to do to take advantage of this extended distribution is to create interesting and useful content. Let me tell you that I got a kick out of discovering that my content was useful enough to be featured beyond my blog. All of this happened without anything but my initial effort to produce the content and publicize it on Twitter.
Paper.li is only one of many ways that your content can proliferate around the Internet. Make it as good as you can and open the door to opportunity.Read Full Post | Make a Comment ( 3 so far )
What’s more powerful than re-tweeting someone’s tweet or answering 1000 questions on LinkedIn? What will build relationships faster than the speed of light?
Connecting people to each other.
If you listen carefully to what people in your online and offline networks are trying to achieve, you’ll think of people in your network who would be a good fit for them. Make the introductions proactively.
You’ll be surprised at the results, not the least of which will be deeper relationships with the people you connect.
I had a few examples of that today, which reminded me to share the thought with you.
How have you benefited from connecting people in your network with each other?
Image from Jeff Sandquist Under Creative Commons License.Read Full Post | Make a Comment ( 3 so far )
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