Proof: Hot Topics Can Get Posts to Google Page 1

Posted on November 9, 2011. Filed under: Blogging, Blogs, Communications, Google, Inbound Marketing, Marketing Strategy, Online Marketing, Search | Tags: , , , , , |


Kardashian Post Makes Google Page 1

A search for Kim Kardashian Divorce PR Strategy got my post to Google Page 1 Positions 2 and 3

My last post has made it to Google Page 1 for searches related to the Kim Kardashian divorce – the intended point of an experiment I conducted with it. See above and below for the proof.

The post contended that including hot and trending topics in your blog posts can boost your traffic by getting your post to come up in more searches. As an experiment I created an Inbound Marketing metaphor to the Kim Kardashian Kris Humphries Divorce.

The post also referenced Siri, which had brought another of my posts to Google Page 1 for sumerous searches and led to the topic of the last post and the Kardashian experiment. Here are more results.

Kardashian Experiment on Google Page 1

A search on Kim Kardashian Siri brought my post to Google Page 1 Position 2

The searches are actual searches that got people to my blog. Note that the first Page 1 positions were out of 165,000,000 results and the second was out of 7,030,000 results. Case made. Hot topics can get you visibility you’d never get otherwise!

What trending topics and current events will you tie your next post to?

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One Response to “Proof: Hot Topics Can Get Posts to Google Page 1”

RSS Feed for New PR Words – and Music! Comments RSS Feed

I can be a great optimist and my own worst critic so my reply contains both of these elements:

I found that my post on Lady Gaga was hugely successful as have some others that contained either keywords like this or current affairs topics.

That said, whilst this achieved a good deal of viral noise, I doubt that many of the readers would have been the right demographic to take any further interest in what I do.

Nonetheless, from the ‘interweb haystack’, one or two ‘needles’ were acquired, so on balance, my intuitive strategy seems to work ! 🙂


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