My last post has made it to Google Page 1 for searches related to the Kim Kardashian divorce – the intended point of an experiment I conducted with it. See above and below for the proof.
The post contended that including hot and trending topics in your blog posts can boost your traffic by getting your post to come up in more searches. As an experiment I created an Inbound Marketing metaphor to the Kim Kardashian Kris Humphries Divorce.
The post also referenced Siri, which had brought another of my posts to Google Page 1 for sumerous searches and led to the topic of the last post and the Kardashian experiment. Here are more results.
The searches are actual searches that got people to my blog. Note that the first Page 1 positions were out of 165,000,000 results and the second was out of 7,030,000 results. Case made. Hot topics can get you visibility you’d never get otherwise!
What trending topics and current events will you tie your next post to?Read Full Post | Make a Comment ( 1 so far )
If we’re marketing online, then I think the goal should be simple. We should strive to always be proud to be googled. After awhile of building an online presence, we have bios and profiles posted all over the web.
Not only that, somewhere our tweets live on – even if Google isn’t indexing them anymore. Wherever we’ve commented on blogs, it’s there to be served up in response to simple queries that include our names, our urls, our companies and any other identifiers or keywords that pull up something we’ve posted or contributed to online.
The fun of marketing online – and what keeps me writing blog posts at the end of the work-a-day – is that you never know where what you put into the cyber world will end up. It’s exciting!
The whole history of my career in PR and online marketing is on the Web. Press releases for clients. Milestones in my agency. Columns I write. Blog posts. Comments here and there. Guest posts. Media coverage.
It doesn’t matter one iota what I say about myself. Everything I’ve done is there to be found, there to be seen by anyone who types my name or company name into a search field. It provides credibility. She says she writes columns? Oh yes. There’s her column.
Whenever I post something online, I say to myself, “If I tell someone to google me and this comes up in the SERPs, how will I feel about it? What will it say about me to someone who doesn’t know me and is thinking of hiring me?”
My clients and I are building our businesses on the web. None of us is perfect and we may all exercise an occasional lack of judgment about something we post. It can happen.
But why not build our online personae in a way that is both authentic and that we can be proud of…that we can say, “Here’s my bio, but if you want the bigger picture, google me!”
By the way…follow the link if you’re interested in how Inbound Marketing can generate online leads.
The image is by y0mbo under Creative Commons license.Read Full Post | Make a Comment ( 6 so far )
Anymore when I read my morning feeds, I feel like I always do when the local news gives the Monday morning movie box office scores. Why??
The online ‘movie of the month’ — Facebook & Google: Titans’ Battle to Destiny — is making my head spin. I’m used to things rolling fast in the technology world, but do you get the sense that at this moment the game has ramped up for some reason?
I’ve spent a good deal of time reading reviews of the Google+ field test. The arc that reviews have followed is similar to what I’ve experienced with other emerging tools and online phenomena.
- The brush off (we’ll have to see what this is all about).
- The immersions (Just spent several hours on whatever the new thing and here are my initial reactions).
- The instant embraces and rejections depending on guru.
- The reality of whether everyone other than the insiders actually adopts the new thing in time.
Now today, the news breaks about the Facebook/Skype collaboration on video chat within Facebook. I read the news right after reading Chris Brogan’s positive review of the Hangout feature in Google+ that allows up to 10 people to video-chat at the same time.
Apparently Facebook video chat is a one-to-one deal. I read several blog posts this afternoon that offer mixed reviews of Facebook’s new video venture. But does any of this really matter to you right now?
Readers, please know that I keep up on this stuff. But I don’t necessarily jump in and start blogging about the next great thing online. I’m working with small to mid-sized companies that are still trying to get their next generation websites up, figure out why they need to blog – and how can we ever find the time to do it – and a lot of other things that they need to understand and embrace to use the Web to grow their businesses.
So I say, WHOA!!!! Don’t pay attention to all the buzz and the battle of the titans going on among the huge players whose future lies in trying to control what the future will be.
Let’s not get distracted, my small to mid-sized business friends. Let’s keep our eyes on the ball and implement a rational online marketing plan, based on real objectives, using the proven tools of today.
Promise. When the new stuff is really meaningful to your business, I’ll help get you up to speed.
Is your head spinning with daily Google-Facebook news? What are you doing to keep your online marketing plan on track?
Image by Jason Barles Under Creative Commons LicenseRead Full Post | Make a Comment ( None so far )
Yesterday and today many of my fellow bloggers in the social media/online marketing space were abuzz about Google+. I was contemplating whether to add my slightly informed two cents to the discussion when I opened my browser. The home page is the New York Times and there, in a banner ad, one day after Google+ launched, was an invitation to demo the also new Google Voice for the desktop.
I was so excited! Google Voice on my Droid is a great fave. It’s so much easier to speak my queries than to try to type them into the tiny browser pane on a phone – especially sitting at red lights. Granted voice search on mobile can be tricky at times, but what the mike hears – compared to what you’re actually searching for can be amusing – if not downright laugh-worthy.
Thinking about it for a moment, I wasn’t sure that voice search would be as valuable at my desk, since the typing thing isn’t as challenging as on mobile. It probably won’t help in multi-tasking as I can’t interrupt a phone call to speak search terms into a mike, but nonetheless I decided to give it a try right away.
All I needed for my demo was the latest version of the Google Chrome browser, which I already have downloaded and which I use sometimes – not always. When I do use it, I’m always bemused by the fact that the Start Internet button on Chrome has the MSN butterfly logo and when you click it, it brings up a big Bing search window. Is this Google generosity? I don’t know.
Anyhow, the instructions for demo-ing Google Voice were to go to Google.com, make sure your microphone is on and click on the microphone icon in the search pane.
I decided to test drive voice search with a search for the restaurant where I’m meeting a friend later. I didn’t remember the full name but we call it by the abbreviation, Sails. It’s named for the boating community of RowaytonConnecticutwhere it’s located. Can you see what’s coming??
After I clicked the mike icon, the ‘Speak Now’ thingy (the high tech name for it of course) activated and I said “Sails Rowayton.”
The results came up with variations on: Sales in Rowayton andNorwalk.
OK. Time to adjust. So I tried again with ‘Sails Restaurant Rowayton.”
Again I got a lot of stuff around Sales and some restaurant related results.
Then I thought that maybe it’s ‘Sails Grille’ so I tried that and Bingo! (not Bing Oh) I got results for “Sails American Grille Rowayton CT”
How funny that my first experience with Google Voice involved homonyms – sound alike/different meanings for the non-English majors. That’s trial by fire in my book. So I decided to try a less challenging search: “Norwalk Movies.”
A second after the sounds left my throat, there were the times of all the movies we might want to see after dinner at Sails. My typing-weary fingers said ‘Thank You” and fortunately Google Voice didn’t hear them and start a new search.
I don’t how useful it will ultimately be, but I kind of like speaking to the voice searcher at my desk – more than I like speaking to the devil women in voicemail menu hell. I have to admit that I actually yell at them sometimes.
I experience the voice searcher as a more generous entity, trying to help me find what I want without controlling me. We’ll get to know each other better and I’ll get better at figuring out how to get what I need from our ‘conversation.’ Maybe I’ll stick a note in Google’s suggestion box that they should hire Watson for the job. He’ll get the context and nuance. That’ll probably be the new Google launch next week.
Stay tuned. What’s your favorite new Google release?Read Full Post | Make a Comment ( None so far )