Short Post on Facebook vs Google+: Is the new solving old problems?

Posted on July 11, 2011. Filed under: Facebook, Google, Inbound Marketing, Marketing, Small Business, Social Media, Twitter | Tags: , , , , , , , , |


Old vs New

Does the New Solve Old Problems?

Sometimes having a new online marketing tool gets us thinking about what it is about the old tool that we’ve just been putting up with because we had no good options. Until today, I wasn’t that focused on Google+, the new social media service from Google.

If you’ve read – or go back and read – my last few posts, you’ll see that I’ve used the launch of Google+ to focus on the fact that most businesses haven’t yet nailed online marketing basics – let alone what’s new coming down the pike.

But today I realized that Facebook would be much more helpful if we could attach other info than video and image files and outside links. I was posting basic info about an event being put on by an account I administer. It would have been helpful to attach a copy of the flyer or press release to give more details. No dice.

I searched around and came up with a Facebook-centric posting service called PosterWall.com that didn’t seem to intuitively solve the problem – although if I play around with it I might figure it out. But at least in the process I learned that lots of other people are frustrated by the file sharing limitations of Facebook.

To make matters worse today, in the process of playing around with various ways I might share the desired files, I accidentally deleted a previous post and there’s no way to undelete it.

As a subscriber to daily emails of Chris Brogan’s blog, I’ve been following his excellent and ongoing reviews of Google+. As a non-invitation-holder to the current field trial, I have to rely on trusted others to get me up to speed. Chris’ explorations have been very practical and give a visual peek into the Google+ world. You can see for yourself at www.chrisbrogan.com. No need for me to re-invent the wheel here.

But as I watched a very helpful ‘screen cast’ Chris put out today of the Google+ environment, it looked to me that in the area that corresponds to the Facebook Wall, there was no option for posting, say, a Word file. I left a comment to that effect and will let you know if I get a response. Plus I will do additional research.

Looking at the idea of Google+ Circles (different groups and communities that you can define for purposes of what to share with whom) I’m wondering what the difference is from the Lists in Twitter. I started making lists when Lists was first introduced, but as my Twitter followers have increased and people follow me from various arenas, I’ve stopped taking the time to figure out what lists they belong on.  Will that be the same with Circles?

I guess the point of this post is that what gets us interested in the new is when the old doesn’t meet our needs. If the new doesn’t meet them either, then it won’t surpass the old.

Image is from Mrs Logic Under Creative Commons License.

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