What really brings us up on page one of Google search results? I just took a look at my blog analytics. As I frequently am, I was surprised at what people typed into the Google search field that brought my blog up on page one – out of hundreds of thousands to millions of results. For almost none of these specific search terms did I set out to optimize my posts. But, nonetheless, they came up.
The lesson is that no matter how hard we work on our SEO, the people searching will determine by their searches if they land on our pages. The further reality is that we may or may not ultimately be relevant to what they’re looking for – but we never know.
It’s just a good thing to temper our SEO efforts with an understanding that there are infinite queries that can bring us to someone’s attention. This to me is what’s so exciting about marketing online!!! It’s the ultimate in interactivity with our audiences, and the possibilities are endless.
Here are the searches that brought me up on page one today– plus the url’s for the actual posts that came up with the search results. How relevant do you think my posts might have been to the queries?
- siri Watson http://bit.ly/rMKrdw (same for all of the Watson siri queries)
- siri vs Watson
- watson vs siri jeopardy
- watson siri
- siri versus Watson
- how are apple’s siri and ibm’s watson the same and different?
- siri vs. Watson
- how to identify key messages http://bit.ly/slp4f7
- respect and listening lessons http://bit.ly/swDGrt
- jazz manager ken Blanchard http://bit.ly/vXTYyP
- emily post etiquette social networking tips http://bit.ly/srjnwa
If we’re marketing online, then I think the goal should be simple. We should strive to always be proud to be googled. After awhile of building an online presence, we have bios and profiles posted all over the web.
Not only that, somewhere our tweets live on – even if Google isn’t indexing them anymore. Wherever we’ve commented on blogs, it’s there to be served up in response to simple queries that include our names, our urls, our companies and any other identifiers or keywords that pull up something we’ve posted or contributed to online.
The fun of marketing online – and what keeps me writing blog posts at the end of the work-a-day – is that you never know where what you put into the cyber world will end up. It’s exciting!
The whole history of my career in PR and online marketing is on the Web. Press releases for clients. Milestones in my agency. Columns I write. Blog posts. Comments here and there. Guest posts. Media coverage.
It doesn’t matter one iota what I say about myself. Everything I’ve done is there to be found, there to be seen by anyone who types my name or company name into a search field. It provides credibility. She says she writes columns? Oh yes. There’s her column.
Whenever I post something online, I say to myself, “If I tell someone to google me and this comes up in the SERPs, how will I feel about it? What will it say about me to someone who doesn’t know me and is thinking of hiring me?”
My clients and I are building our businesses on the web. None of us is perfect and we may all exercise an occasional lack of judgment about something we post. It can happen.
But why not build our online personae in a way that is both authentic and that we can be proud of…that we can say, “Here’s my bio, but if you want the bigger picture, google me!”
By the way…follow the link if you’re interested in how Inbound Marketing can generate online leads.
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