Keywords: Take Your SEO Clues From Reality

Posted on October 24, 2011. Filed under: Blogging, Inbound Marketing, Search, SEO | Tags: , , , , , , , |

 
Siri vs Watson Jeopardy Page One SERP

A Search for Siri vs Watson & Jeopardy Brought My Post to Google Page One

What really brings us up on page one of Google search results? I just took a look at my blog analytics. As I frequently am, I was surprised at what people typed into the Google search field that brought my blog up on page one – out of hundreds of thousands to millions of results. For almost none of these specific search terms did I set out to optimize my posts. But, nonetheless, they came up.

The lesson is that no matter how hard we work on our SEO, the people searching will determine by their searches if they land on our pages. The further reality is that we may or may not ultimately be relevant to what they’re looking for – but we never know.

It’s just a good thing to temper our SEO efforts with an understanding that there are infinite queries that can bring us to someone’s attention. This to me is what’s so exciting about marketing online!!! It’s the ultimate in interactivity with our audiences, and the possibilities are endless.

Here are the searches that brought me up on page one today–  plus the url’s for the actual posts that came up with the search results. How relevant do you think my posts might have been to the queries?

  • siri Watson    http://bit.ly/rMKrdw (same for all of the Watson siri queries)
  • siri vs Watson
  • watson vs siri jeopardy
  • watson siri
  • siri versus Watson
  • how are apple’s siri and ibm’s watson the same and different?
  • siri vs. Watson
  • how to identify key messages          http://bit.ly/slp4f7
  • respect and listening lessons         http://bit.ly/swDGrt
  • jazz manager ken Blanchard            http://bit.ly/vXTYyP
  • emily post etiquette social networking tips        http://bit.ly/srjnwa
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Proud to Be Googled

Posted on October 18, 2011. Filed under: Google, Online Marketing, Reputation Management | Tags: , , |

 
Manage Your Online Reputation

Will what you post online make you proud to be googled?

If we’re marketing online, then I think the goal should be simple. We should strive to always be proud to be googled. After awhile of building an online presence, we have bios and profiles posted all over the web.

Not only that, somewhere our tweets live on – even if Google isn’t indexing them anymore. Wherever we’ve commented on blogs, it’s there to be served up in response to simple queries that include our names, our urls, our companies and any other identifiers or keywords that pull up something we’ve posted or contributed to online.

The fun of marketing online – and what keeps me writing blog posts at the end of the work-a-day – is that you never know where what you put into the cyber world will end up. It’s exciting!

The whole history of my career in PR and online marketing is on the Web. Press releases for clients. Milestones in my agency. Columns I write. Blog posts. Comments here and there. Guest posts. Media coverage.

It doesn’t matter one iota what I say about myself. Everything I’ve done is there to be found, there to be seen by anyone who types my name or company name into a search field. It provides credibility. She says she writes columns? Oh yes. There’s her column.

Whenever I post something online, I say to myself, “If I tell someone to google me and this comes up in the SERPs, how will I feel about it? What will it say about me to someone who doesn’t know me and is thinking of hiring me?”

My clients and I are building our businesses on the web. None of us is perfect and we may all exercise an occasional lack of judgment about something we post. It can happen.

But why not build our online personae in a way that is both authentic and that we can be proud of…that we can say, “Here’s my bio, but if you want the bigger picture, google me!”

By the way…follow the link if you’re interested in how Inbound Marketing can generate online leads.

The image is by y0mbo under Creative Commons license.

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Short Post on Facebook vs Google+: Is the new solving old problems?

Posted on July 11, 2011. Filed under: Facebook, Google, Inbound Marketing, Marketing, Small Business, Social Media, Twitter | Tags: , , , , , , , , |

Old vs New

Does the New Solve Old Problems?

Sometimes having a new online marketing tool gets us thinking about what it is about the old tool that we’ve just been putting up with because we had no good options. Until today, I wasn’t that focused on Google+, the new social media service from Google.

If you’ve read – or go back and read – my last few posts, you’ll see that I’ve used the launch of Google+ to focus on the fact that most businesses haven’t yet nailed online marketing basics – let alone what’s new coming down the pike.

But today I realized that Facebook would be much more helpful if we could attach other info than video and image files and outside links. I was posting basic info about an event being put on by an account I administer. It would have been helpful to attach a copy of the flyer or press release to give more details. No dice.

I searched around and came up with a Facebook-centric posting service called PosterWall.com that didn’t seem to intuitively solve the problem – although if I play around with it I might figure it out. But at least in the process I learned that lots of other people are frustrated by the file sharing limitations of Facebook.

To make matters worse today, in the process of playing around with various ways I might share the desired files, I accidentally deleted a previous post and there’s no way to undelete it.

As a subscriber to daily emails of Chris Brogan’s blog, I’ve been following his excellent and ongoing reviews of Google+. As a non-invitation-holder to the current field trial, I have to rely on trusted others to get me up to speed. Chris’ explorations have been very practical and give a visual peek into the Google+ world. You can see for yourself at www.chrisbrogan.com. No need for me to re-invent the wheel here.

But as I watched a very helpful ‘screen cast’ Chris put out today of the Google+ environment, it looked to me that in the area that corresponds to the Facebook Wall, there was no option for posting, say, a Word file. I left a comment to that effect and will let you know if I get a response. Plus I will do additional research.

Looking at the idea of Google+ Circles (different groups and communities that you can define for purposes of what to share with whom) I’m wondering what the difference is from the Lists in Twitter. I started making lists when Lists was first introduced, but as my Twitter followers have increased and people follow me from various arenas, I’ve stopped taking the time to figure out what lists they belong on.  Will that be the same with Circles?

I guess the point of this post is that what gets us interested in the new is when the old doesn’t meet our needs. If the new doesn’t meet them either, then it won’t surpass the old.

Image is from Mrs Logic Under Creative Commons License.

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