What really brings us up on page one of Google search results? I just took a look at my blog analytics. As I frequently am, I was surprised at what people typed into the Google search field that brought my blog up on page one – out of hundreds of thousands to millions of results. For almost none of these specific search terms did I set out to optimize my posts. But, nonetheless, they came up.
The lesson is that no matter how hard we work on our SEO, the people searching will determine by their searches if they land on our pages. The further reality is that we may or may not ultimately be relevant to what they’re looking for – but we never know.
It’s just a good thing to temper our SEO efforts with an understanding that there are infinite queries that can bring us to someone’s attention. This to me is what’s so exciting about marketing online!!! It’s the ultimate in interactivity with our audiences, and the possibilities are endless.
Here are the searches that brought me up on page one today– plus the url’s for the actual posts that came up with the search results. How relevant do you think my posts might have been to the queries?
- siri Watson http://bit.ly/rMKrdw (same for all of the Watson siri queries)
- siri vs Watson
- watson vs siri jeopardy
- watson siri
- siri versus Watson
- how are apple’s siri and ibm’s watson the same and different?
- siri vs. Watson
- how to identify key messages http://bit.ly/slp4f7
- respect and listening lessons http://bit.ly/swDGrt
- jazz manager ken Blanchard http://bit.ly/vXTYyP
- emily post etiquette social networking tips http://bit.ly/srjnwa