Can Google+ Save Jazz?
For those of you who may not know, in addition to addressing how the Web is influencing the evolution of marketing, this blog is from time to time where I can share my passion for jazz. This post combines the two.
When it comes to creativity and discipline, there are no better role models than jazz musicians at the top of their game. Yet the number of venues where we can hear jazz in the US– where it was invented – shrinks every year. American jazz artists must go to Europe orAsia to achieve rock star (pardon the expression) status.
Last night we heard an awesome jazz quartet at the Village Vanguard in NYC anchored by the trio Renee Rosnes on piano, Peter Washington on bass and the spectacular Lewis Nash on drums. Every time I have such an experience, it makes me think about and hope for the future of the art form.
Could it be that Google+ – now in beta – holds the answer?
Because of my interest in this phenomenal music, I joined a LinkedIn group called Jazz in Business, which I’ve mentioned here before – as recently as yesterday. I started a discussion there by asking how members are using social media and the Web in general to promote and enable their music.
There have been a number of comments describing use of Facebook and Twitter to promote gigs and CDs. One member, Michael Gold, PhD, a brilliant jazz upright bass player who uses video Skype calls to teach and rehearse with students, posted a highly provocative comment. Michael, who performed in NY for years, has founded a consultancy called Jazz Impact in the Minneapolis area.
“We are at the beginning of a new business platform (in jazz).
Eventually the real-estate that houses clubs and performance spaces will be manifested in virtual space.
The challenge is to extract the core value of all that has worked in the past and reinvent it using the new tools that exist. That’s called creative destruction- a phrase coined by the economist Joseph Schumpeter in the 1940’s to describe what he saw as the escalating process of innovation brought about by new technologies.
Ultimately we’re all going to become “dot communists.” If we can just let go of the gravity of past (as in passed) success and look forward relentlessly, we’ll see it and we’ll make it emerge.”
With thoughts from last night about the future of jazz still fresh, I awoke today, got some coffee and went to my email, including Chris Brogan’s blog, which I read daily. Today he posted 50 observations about Google+ from his early explorations as an invitee to its beta.
Two jumped out at me that describe how a couple of Google+ features may change the entertainment and performance landscape:
- If Google Music integrates into this platform the way YouTube is now, it’s a powerful entertainment media platform instantly.
- How long before we see our first Hangout live music “jam?” That’s one record button away from being supercool. And one “name your price” Google Checkout tweak away from being instant micro content for sale.
As formerly ‘bricks and mortar only’ activities – including jazz clubs and festivals — are enabled to move online and access global audiences, there is hope for my beloved jazz and the amazing artists who sacrifice much to play it and keep it alive!
Here’s a link to NPR’s site where you can hear the Renee Rosnes trio’s performance on Jazzset along with vibes player Steve Nelson. Enjoy!
How do you envision the Web’s role in the future of music?