Ignore Google vs Facebook Battle of the Titans. Keep Your Eye on Your Plan

Posted on July 7, 2011. Filed under: Business Management, Content, Facebook, Google, Marketing, Small Business, Uncategorized | Tags: , , , , , , , , |


Facebook vs Google

Don't be Distracted from Your Online Marketing Plan by the Facebook vs Google Battle of the Titans

Anymore when I read my morning feeds, I feel like I always do when the local news gives the Monday morning movie box office scores. Why??

The online ‘movie of the month’ — Facebook & Google: Titans’ Battle to Destiny — is making my head spin. I’m used to things rolling fast in the technology world, but do you get the sense that at this moment the game has ramped up for some reason?

I’ve spent a good deal of time reading reviews of the Google+ field test. The arc that reviews have followed is similar to what I’ve experienced with other emerging tools and online phenomena.

  • The brush off (we’ll have to see what this is all about).
  • The immersions (Just spent several hours on whatever the new thing and here are my initial reactions).
  • The instant embraces and rejections depending on guru.
  • The reality of whether everyone other than the insiders actually adopts the new thing in time.

Now today, the news breaks about the Facebook/Skype collaboration on video chat within Facebook. I read the news right after reading Chris Brogan’s positive review of the Hangout feature in Google+ that allows up to 10 people to video-chat at the same time.

Apparently Facebook video chat is a one-to-one deal. I read several blog posts this afternoon that offer mixed reviews of Facebook’s new video venture. But does any of this really matter to you right now?

Readers, please know that I keep up on this stuff. But I don’t necessarily jump in and start blogging about the next great thing online. I’m working with small to mid-sized companies that are still trying to get their next generation websites up, figure out why they need to blog – and how can we ever find the time to do it – and a lot of other things that they need to understand and embrace to use the Web to grow their businesses.

So I say, WHOA!!!! Don’t pay attention to all the buzz and the battle of the titans going on among the huge players whose future lies in trying to control what the future will be.

Let’s not get distracted, my small to mid-sized business friends. Let’s keep our eyes on the ball and implement a rational online marketing plan, based on real objectives, using the proven tools of today.

Promise. When the new stuff is really meaningful to your business, I’ll help get you up to speed.

Is your head spinning with daily Google-Facebook news? What are you doing to keep your online marketing plan on track?

Image by Jason Barles Under Creative Commons License

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