Tuesday Tweets

Posted on August 16, 2011. Filed under: Blogs, Content, Inbound Marketing, Small Business, Twitter | Tags: , , , , , , , |

Twitter Tweet Reviews

Reviews of Tweets from My Twitter Timeline

Welcome to Tuesday Tweets for August 16, 2011 — where we take a look at tweets from my Twitter timeline for do’s, don’ts, best practices – and sometimes just for fun. Keep in mind that what we examine here is in no way personal. We’re all learning about building audiences online. In that spirit, if you disagree with my assessments, let me have it! I’m learning, too!

@TechCrunch TechCrunch  DIY Device Mutes Your TV When Someone You Don’t Like Is Mentioned http://t.co/TkphmcD by @johnbiggs

If you want to stay on top of what’s going on in technology, following TechCrunch is a must. This tweet is the big one from TechCrunch, though; the one I’ve been waiting for. Finally someone’s invented a way that I the tube will mute itself when I’m lunching in front of the screen and a pharma ad comes on, complete with a long list of nauseating potential side effects. I’m already compiling my list of keywords to trigger the blessed silence.

@ItsCoachNick N Jones Budget Friendly Fashion Blogs http://t.co/0TFSZp6

This chick-friendly tweet from Nick Jones got me seeing visions of shopping bags dancing in my head. When I clicked the link it got me to a page with the right headline and a video that said, “The video is no longer available because the YouTube account associated with this video has been terminated.” How disappointing. L But then I saw a link that said, “read the rest of the story…” so I clicked. It did get me to a blog post with links to a few bargain fashion sites, but it seemed as though – even though the post date was today — the content was recycled on this news aggregator site as the post referenced Spring clothing in the stores andHollywoodawards show glam season. It was a bit confusing. Nice idea, but it’s a good reminder to check out what’s at the end of links before we tweet them.

@dragonblogger Justin Germino Challenge me in the Random Twitter Poetry game. Send me 1 word to use in today’s poem.

A few weeks ago in Tuesday Tweets I referenced @dragonblogger’s interesting idea of twitter-sourcing a poem – and stated at the time that it was unique and looked like it would be fun to play. Well yesterday I did. I sent the word ‘vision’. Here are the subsequent tweets and the results.

dragonblogger Justin Germino  @elliebpr thanks for playing today’s poetry game.

dragonblogger Justin Germino Twitter poem finished today >> http://t.co/qjggJBq read and share @elliebpr @rajanbalana @opinionatedant

The Climb is a poem about climbing the corporate ladder but doing so any way possible even at the expense of integrity or honor.  This poem was inspired by the 10 random submissions (in bold) provided by the following Twitter players:
@ptaylor98 (enthusiastic), @eileencan (peck), @techwork_dk (Monday), @laraca44 (softly), @sweetnote (fiducia), @alanhbush (cacophony), @elliebpr (vision), @rajanbalana (crystal), @opinionatedant (quest), @wordzeal (salacious)

Word Definitions:
Fiducia means trust, faith

The Climb

Monday‘s crystal vision
salacious quest of life
you softly peck your way
silently over the cacophony

Enthusiastic measures pay off
corporate ladder with sawed rungs
caring not for loss of fiducia
as long as you reach the top

Poem by Justin Germino

@elliebpr recommends you follow @dragonblogger who does this out of his passion for poetry. I was pleased to join the others to contribute to his creative ‘vision.’ No corporate ladders at all cost for me!!

Come on and send me some of your favorite tweets!!

 

The recently adopted Tuesday Tweets graphic is from Freshalex Online under Creative Commons license.

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Tuesday Tweets

Posted on July 26, 2011. Filed under: Blogging, Blogs, Communications, Social Media, Twitter, Writing | Tags: , , , , , , , , , |

Tuesday Tweets

Why We Spend Time on Twitter

Welcome to Tuesday Tweets for July 26th — where we take a look at tweets from my Twitter feed for do’s, don’ts, best practices – and sometimes just for fun. Keep in mind that what we examine here is in no way personal. We’re all learning about building audiences online. In that spirit, if you disagree with my assessments, let me have it! I’m learning, too!

@jerichotech Michael R.H.Stewart  Quirky: The Solution to the Innovator’s Dilemma | Jericho Technology | http://ht.ly/5NTOK

The surprise here was on me. First, the title intrigued me because I’m fascinated by innovators – a true keyword for me — and how they come up with creative ideas. Then I thought the link would take me to Jericho Technology’s latest blog post.

But no! It took me to a terrific article in Entrepreneur about a start-up company (another interest of mine) called Quirky that’s crowd sourcing innovation and product development. It’s led by a quirky young entrepreneur who already has a great track record of success in his early twenties.

This is what I love about tapping into my Twitter stream occasionally during the day. I feed my interests with pertinent information.

@bhalligan Amazon’s revenue up 51% y-o-y in Q2 to $9.9billion. Awesome growth at that size. http://t.co/Is5csVW

@RajeshNRao Amazon Revenues Jump 51% Amid “Fastest Growth in a Decade”: Amazon‘s revenues jumped 51% in the second quarte… http://bit.ly/qh6JoL

OK. Here’s a case of two different tweets on the same topic that came in one tweet apart. They’re both about Amazon’s earnings report today. The first is from Boston, MA-based Brian Halligan, co-founder of HubSpot and co-author of the best selling book, Inbound Marketing – which has its own Amazon earnings story.

The second tweet is from @RajeshNRao of Magpur, MH (Maharushtra) India. He’s a senior marketing analyst at www.copperbridgemedia.com. Here are two people on two sides of the earth with a shared interest in online business, tweeting about news they acquired at the same time – and at a moment when probably one of them should have been sleeping

Brian’s link went to an article on Barron’s and Rajesh’s to Mashable’s version of the story. Talk about your news roundups!

@TechCrunch Video: Motorola Triumph Screens Flicker Black And White, Owners Seeing Red http://tcrn.ch/qQvVum

This tweet from TechCrunch resonates with the memory of great newspaper headline writing. The story – TC’s own review – is about problems with the new Motorola Triumph smart phone having flickering screen problems. And you can see it on video. Truthfully, my inner writer focused on the great headline and only now did I realize that there’s video showing the problem. Think I’ll go back and watch.

Obviously this week I’ve selected tweets that represent the best of Twitter. I must be in a good mind frame not to have gone looking for the worst examples. Oh, well. Next Tuesday will be here in a flash!

 

The recently adopted Tuesday Tweets graphic is from Freshalex Online under Creative Commons license.

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College of Online Marketing: A Never-ending Curriculum

Posted on June 29, 2011. Filed under: Blogging, Blogs, Content, Human Business, Inbound Marketing, Marketing, Media, News, Public Relations Marketing, SEO, Small Business, Social Media, Twitter | Tags: , , , , , , , , , , , , , , , , , |

No Graduation at College of Online

No Graduation at College of Online

I just spent 30 minutes getting up to speed on the Google+ Project announced yesterday – Google’s new social media network, currently in a limited field trial. It’s quite interesting and I’ll explore it further with you as it rolls out to everyone.

The point of this post, though, is that when it comes to keeping up with online/inbound marketing, we need to commit to constant and continuous education. Not a day goes by that I don’t learn about a new tool, app, initiative, issue or trend related to marketing and interacting on the Internet.

It’s exhilarating and sometimes exhausting to be part of such a rapidly evolving profession. But the benefits that Web-based technology can bring my clients – especially small businesses – make it worth burning the midnight oil or rising at summer dawn to read the latest information.

If you’re a business trying to figure out how to market your company online, it’s a good idea to get some background information – even if you are or will be working with an agency or consultant. Here’s a 101 class, a few best-selling books to read and blogs to follow – in addition to this one — that will help you understand how to best use the Web for your marketing.

  • “The New Rules of Marketing & PR,” by David Meerman Scott. Clients of mine are currently reading this and it’s fun to see the lights going on for them as they learn why we’re better off putting resources into blogging than newspaper advertising.
  •  “Real-Time Marketing & PR,” the latest from David Meerman Scott.
  • “Inbound Marketing,” by HubSpot founders Brian Halligan and Dharmesh Shah, the guys who defined and automated the inbound marketing process.
  • “Trust Agents,” by Chris Brogan and Julien Smith, the bible for understanding how and why the Web can help you build influence, improve your reputation and earn trust.

All of the above are published by John Wiley and Sons. Even if you’ve read them before, they bear perusing again from time to time.

In the blog/online media department, I regularly read:

Another important source of information for me is my online marketing community on Twitter. Follow me, see some of the people I follow, and check out my lists. You can take advantage of the news links they tweet every day.

So welcome to the College of Online Marketing, Class of Forever. Graduation day is not in the picture – unless the Big Power Outage comes. As long as it doesn’t, let’s consider ourselves online marketing lifelong learners.

What are your favorite sources for keeping up with the evolution of the Internet? Thanks for sharing!

Photo by J.o.h.n.Walker under Creative Commons License

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