Tuesday Tweets for August 30, 2011
Welcome to Tuesday Tweets for August 30, 2011 — where we take a look at tweets from my Twitter feed for do’s, don’ts, best practices – and sometimes just for fun. Keep in mind that what we examine here is in no way personal. We’re all learning about building audiences online. In that spirit, if you disagree with my assessments, let me have it! I’m learning, too!
This week we’re adding an extra special treat – a musical accompaniment to your read. Be sure to hit the play button if you’d like to smile.
The most frequent comment I hear when I broach the topic of adding Twitter to the social media mix is, “We have an account, but have no idea what to do with it.” So I decided that it might be useful to use this week’s Tuesday Tweets to show how a number of businesses and organizations are using Twitter to move toward their objectives.
Here’s a daily newspaper using Twitter to interact with a reader to flag and quickly correct an error in its reporting. This is the kind of nimble use of social media that might help traditional media evolve and survive.
@TheArtsCenterNY Red Cross is here until 5:30PM accepting blood donations! By taking a short time to donate blood, you can save lives.
This arts center is using Twitter for real time promotion of a Red Cross blood drive – a nonprofit boosting another nonprofit’s mission, helping its community and boosting its own engagement and value at the same time
Can you believe that a few banks are reversing the trend of pushing customers from bank branches to online banking, and are using social media check-ins to encourage branch visits – and human contact! This retweet could be a harbinger of a new era of bank service. One can hope!
Another smart nonprofit is using Twitter to boost its chances to win a $5000 grant from Ford by asking folks on Twitter to vote for them. Using the hashtag gets them beyond their own followers.
The American Management Association is using Twitter to get the word out about a new free Webinar series, a great way to develop its membership.
@1Day1Brand used this Tweet to recruit participants to take a survey that was designed to subtly (sort of) educate about its brand building seminars and generate leads. A bit obvious, but not bad.
Thanks to live tweeting, an address by the Chicago Public Schools Superintendent gets wider attention. You can get similar visibility and leverage for your organization’s spokesperson and amplify public speaking engagements.
@HourWestport Connecticut Humane Society is having an emergency Cat Adoption Event. Locally try theWestport location:455 Post Road East, 203-227-4137
Another local newspaper is using its Twitter bully pulpit to get out community news that it probably doesn’t have room for in the print edition.
@SierraSez It’s a bird. It’s a plane. It’s a bus? More details coming soon…you won’t want to miss out on this.
An enterprising tweet creates anticipation for one that’s yet to come. I’ll put up a Twitter search for @SierraSez so that I’m sure not to miss whatever it is. Curiosity is a powerful motivator! ;-}
@MagicSauceMedia Looking 4 SRProduct & Co Evangelist 4start-up in search,aggregation,content & semantic search space. Loc: San Fran or NYC.Email me w/leads
And we’ll end with a highly practical – and hopeful – tweet. Here’s a company using its Twitter updates to seek and hire a new employee.
It would be great if you’d share the creative ways your business or organization is using Twitter.
The Tuesday Tweets graphic is from Freshalex Online under Creative Commons license.