Put Your Company First This Week to Drive Client Success

Posted on July 18, 2011. Filed under: Business Management, Human Business, Inbound Marketing, Marketing, Online Marketing, SEO, Small Business, Social Media, Uncategorized | Tags: , , , , , |


Marketing is a small business priority

Make Marketing a Business Priority

Welcome to Monday. After a very lovely weekend break – my darling Jeff and I jumped on the Harley and did 150 miles each way on an overnite to the Berkshires – I’m back with my nose to the grindstone. First on my agenda is how do I move my business ahead this week? I consider this a fundamental focus for getting better results for my clients.

Following is my list – in priority order – for today. You’ll notice that before I implement one client project, I’m focused on my own marketing. If I don’t ensure that I can keep my company moving forward, I can help no one else. And then my company has no reason to exist. After Monday I spend more daily time on client projects, but I dedicate time each day to my own marketing — and so should you.

Monday morning:

  • Write a blog post for publicizing and publicizing later in the day. (This is the one for Monday)
  • Check my website and blog stats and see what’s resonating with my audiences. Based on that, establish marketing objectives for the near and longer term.
  • Read and comment on trade blogs and news to keep abreast of market developments.
  • Write/Edit my co-authored column for theFairfieldand Westchester County Business Journals.
  • Write collaborative letter for joint marketing affiliation.
  • Spend time on my Hubspot content management system to plan traffic and lead generation and lead-nurturing campaigns.
  • Touch base with affiliates and networking groups and set personal get-togethers for the week.
  • Work on responding to requests for proposals.

Afternoon:

  • Read and reply to imperative client emails.
  • Review projects and create client to-do list for the week.
  • Work on strategies to meet client objectives.
  • Research, write, review, edit, publish client content and perform SEO activities as required by online project timelines.
  • Email clients to obtain sign-offs on previously submitted concepts and content to move projects forward.
  • Make calls to clients to expedite project issues that are better served by phone that email.

Although the list seems longer for a.m. activities, there are far more moving parts in implementing successfully for clients.

The point of this post…Our clients are our primary focus, but if we don’t put our own businesses first for at least a morning a week – and for some concerted time each day, we’re abdicating our ability to remain successful contributors to the business world.

Image by Banalities under Creative Commons license.

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