Survey Results: Media Seek More Outside Video Content for Online Viewing

Posted on March 14, 2010. Filed under: Content, Inbound Marketing, Jazz, Newspapers, Public Relations Marketing, Social Media, Uncategorized, Video | Tags: , , , , , , , , , , , |


After a weekend of horrific rain and high winds here in the NY metro, I decided to blog to Antonio Carlos Jobim’s lilting Waters of March – sung by Jobim himself and the legendary Elis Regina. Hit play and enjoy — or subscribe by RSS and listen at your leisure.

Last week I had the opportunity to hang out with and hear a presentation by video producer and video blogger Doug Simon of D S Simon Productions Inc and vlogviews.com. He was launching his 2010 Web Influencers Survey, a second annual poll of the use of outside video content by influential media online.

Doug surveyed nearly 300 media sites – TV, radio, newspapers, magazines, online only and blogs. The results should get everyone who wants to earn media coverage scrambling for their Flip or other digital video cam – or calling on a trusted professional video production studio.

With his permission, here are a few highlights and a couple of tips.

  • Newspapers and TV showed the highest rate of increase in use of online video content 76% and 96% respectively – up from 53% and 79% the previous year.
  • Though no TV stations said that they use scripted video pieces, 33% said they use embed codes. An embed code is an HTML code that allows you to post a video on a website or blog as easily as posting a photo. Ironically, if a TV outlet uses your video embed code, they are, indeed, posting a scripted piece in its entirety!
  • If you get your video content on a media site, the reach doesn’t stop there. All of the media surveyed share their online video content in varying percentages – from 13% to 47%.

Doug’s top tip for producing and sharing video content with media?

  • Be informative and produce your video in an authentic style. Think news item – not infomercial. No hard sell!! You must be fully transparent to meet FTC guidelines.
  • Another important tip…As with all web content, make sure that your video is social media ready so that it can be easily shared and tracked.

A few months ago, I wrote here about the Exaflood – a huge increase in online video. Doug’s study most definitely supports the information in that post. To get more results from the 2010 Web Influencers Survey and to learn much more about how to use online video visit Doug Simon at www.vlogviews.com. Thanks to Doug for sharing this great information and his expertise.

BTW…Although Waters of March sounds like it keeps repeating the same musical phrase, except for the refrain, each phrase is slightly different – like water cascading over rocks in a streambed. The sheet music goes on for pages!

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One Response to “Survey Results: Media Seek More Outside Video Content for Online Viewing”

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Thanks Ellie. I love the music! Even though it is meant to give a sense of water, it is a ray of sunshine on this rainy day.
My readings also confirm the increased use of video, even on corporate sites…


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