Your Fabulous Face! Where is it?

Posted on June 25, 2011. Filed under: Blogs, Communications, Content, Human Business, Inbound Marketing, Jazz, Marketing, Social Media, Uncategorized | Tags: , , , , , , , , , |


We wouldn’t put bags over our heads to go to a party. But those who don’t provide an online photo in their content or social media interactions are performing the digital equivalent. The nature of social is that it’s not anonymous.

Here’s what prompted this post. This morning I had a few emails from Twitter announcing new followers. Two of them had the default Twitter egg icon where a photo of the person should have been.

 Now, I always check out the profiles of people who follow me to see if their tweets are interesting to me and add to my knowledge or extend my reach to a particular community or network. If so, I’ll follow back.

 However, when the Twitter email shows an egg next to the Twitter handle, I rarely do. I like seeing who I might be creating a social media relationship with.

 After checking out the Twitter follow invitations with photos, I went over to Linked In to look at the list of suggested folks I might want to invite to connect. There were so many blank spaces next to names where photos should have been. That means that there was no photo on those people’s profiles either.  I found myself sending invitations only to people I could see.

 In one of those moments where you say, how come I didn’t think of this before, it dawned on me that lots of people still don’t understand the importance of a photo in social media – or simply don’t know how to get one up there – and maybe I could be helpful to them by writing a post about the importance of photos.

 If your fabulous face is already online, great. Please pass this along to any friends who may still be faceless. If you don’t have a photo online do it today. If you’re concerned that it’s too time consuming to upload a photo for every blog you comment on, social media site you join or the many other online activities you engage in, I’m going to make it easy for you.

 Just go get a gravatar – a Globally Recognized Avatar. Navigate to www.gravatar.com, open a free account – which takes a minute or two — upload the photo you want to use to represent you online and voila!! In a short while, your gravatar will follow you all over the web – almost wherever you go.

 Just a couple of tips – use a head shot – not a full body image. Your gravatar will appear as a thumbnail and full body shots can barely be seen. Make it friendly. Smile!! Unless you’re creating a gravatar for a business where a company logo would be appropriate, use your own face. Not a cute picture of your puppy or your favorite flower or whatever.

 Aside from being more social, the best reason to get a gravatar on line is that a picture is more memorable than an online handle. In fact, you may have numbers of online handles – but you only have one face. Your gravatar becomes your individual logo. As you leave your mark around the internet, you’ll become a recognizable Brand You!

By the way…today’s musical post is That Face, written and sung by Alan Bergman, half of a legendary composing duo with his wife Marilyn – for whom he wrote the song and won her heart!!!

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