Online Lessons from My Offline Networking Group

Posted on July 14, 2011. Filed under: Blogs, Business Management, Communications, Inbound Marketing, Marketing, Uncategorized | Tags: , , , , , , |


I belong to a networking group that I experience as exceptional. We’re all in service businesses. Some of us are business owners. Some of us work for companies. But we’re all entrepreneurial at heart.

Business Networking

Not! Networking Takes Time!!

We’re all competent at our businesses. We share high ethical standards and values. We found each other in the wider world through introductions, networking events introductions from other trusted connections. We identified each other as people that we want to ‘follow’ – to borrow the online concept.

Our group is not about trading leads. It’s a longer term play. It’s about getting to know one another. It’s about building confidence and trust. It’s about learning enough about each other that we can recognize good opportunities for other group members when confronted with them.

We span demographics of age and gender. We maintain decorum but are comfortable enough with one another that we can let down our guard and be human. We exist to help one another, understanding that the sharing will help our individual businesses.

When I build online communities for myself and for my clients, I think about the principles behind my offline network and try to approach online community building with the same sense of shared interest and generosity.

You can learn more about our group model at www.ctconnected.org. Feel free to borrow. It works.

Do you have an offline networking group? Tell us about it and how it helps you to build your business.

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It’s about building confidence and trust. Two elements of a sustainable connection. The third is a shared experience.


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