Letting it go: Accepting that we only control so much

Posted on December 23, 2010. Filed under: Advertising, Blogging, Communications, Content, ecommerce, Human Business, Inbound Marketing, Jazz, Marketing, Uncategorized | Tags: , , , , , , , |


snOMG - Blizzard of 2010 - Baltimore, MDTo accompany a holiday-time post about accepting what’s out of our control in order to live productively, enjoy listening to jazz pianist Oscar Peterson’s take on ‘Let it Snow!’. Vibes player Dave Samuels gives it a tropical feel. Heading south anyone?

One year ago I was looking forward to 2010. The end of 2008 and most of 2009 had been really tough in the crisis economy. I had taken the enforced ‘downtime’ to change direction, learn, re-think my business and career, work out frequently and get very fit. In effect, I worked on controlling what I could control.

Come January 2010, I hit the ground running with new collaborators, a new set of ideas and tools to offer clients — and optimism. 2010 turned out to be a year of accomplishment.

Fortunately, the economy improved enough that some other hearty souls decided to launch a new business or expand one. Some of these fellow optimists became clients.

I’ve worked steadily all year helping these clients build their Web presence through inbound marketing. For most, we’ve started by creating or re-doing a website so that it can support interactive functions. You have to walk before you can run.

Out with the old. In with the new.

As we’re about to ring out 2010 and welcome 2011, I have to – once again — admit shock that it’s flown by so fast. Come January 2011, I’m going to hit the ground jogging. I’m assessing how to take my own business and my clients’ to the next level. With great foundations in place, we’ll all be very busy.

I’m writing goals for me and my clients. We’re in a technological world that keeps evolving faster and faster. No one has all the answers. This year I feel inclined to take it a bit slower.

Adrenaline was helpful. In a way it’s more difficult this year when much is already in place. But I’m even more optimistic. My vision of what I can control is different but it’s becoming clear.

I’m assessing the foundations built in 2010 and what they will support in the coming year.

I’m hoping that you’re also thinking about you and your business about now: How to give up what’s in the environment that you can’t control and keep moving ahead. What are you planning for 2011?

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One Response to “Letting it go: Accepting that we only control so much”

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yeah indeed you’ve said it, 2009 was really a bad year, well from where I am in Asia, wasn’t really hammered badly. 2010 is really a year for rebuilding.

anyway, merry christmas and hope 2011 will be even better for you!


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