ecommerce

Letting it go: Accepting that we only control so much

Posted on December 23, 2010. Filed under: Advertising, Blogging, Communications, Content, ecommerce, Human Business, Inbound Marketing, Jazz, Marketing, Uncategorized | Tags: , , , , , , , |

snOMG - Blizzard of 2010 - Baltimore, MDTo accompany a holiday-time post about accepting what’s out of our control in order to live productively, enjoy listening to jazz pianist Oscar Peterson’s take on ‘Let it Snow!’. Vibes player Dave Samuels gives it a tropical feel. Heading south anyone?

One year ago I was looking forward to 2010. The end of 2008 and most of 2009 had been really tough in the crisis economy. I had taken the enforced ‘downtime’ to change direction, learn, re-think my business and career, work out frequently and get very fit. In effect, I worked on controlling what I could control.

Come January 2010, I hit the ground running with new collaborators, a new set of ideas and tools to offer clients — and optimism. 2010 turned out to be a year of accomplishment.

Fortunately, the economy improved enough that some other hearty souls decided to launch a new business or expand one. Some of these fellow optimists became clients.

I’ve worked steadily all year helping these clients build their Web presence through inbound marketing. For most, we’ve started by creating or re-doing a website so that it can support interactive functions. You have to walk before you can run.

Out with the old. In with the new.

As we’re about to ring out 2010 and welcome 2011, I have to – once again — admit shock that it’s flown by so fast. Come January 2011, I’m going to hit the ground jogging. I’m assessing how to take my own business and my clients’ to the next level. With great foundations in place, we’ll all be very busy.

I’m writing goals for me and my clients. We’re in a technological world that keeps evolving faster and faster. No one has all the answers. This year I feel inclined to take it a bit slower.

Adrenaline was helpful. In a way it’s more difficult this year when much is already in place. But I’m even more optimistic. My vision of what I can control is different but it’s becoming clear.

I’m assessing the foundations built in 2010 and what they will support in the coming year.

I’m hoping that you’re also thinking about you and your business about now: How to give up what’s in the environment that you can’t control and keep moving ahead. What are you planning for 2011?

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It’s not Business. It’s personal.

Posted on September 30, 2010. Filed under: Advertising, Communications, ecommerce, Human Business, Jazz, Marketing, Uncategorized | Tags: , , , , , , , , , , , , |

This post is about human business. The musical post isn’t directly related. It’s a song I love, Don Quixote, a beautiful song by Brazilian composer/singer Milton Nascimento. I guess I hope that the concept of human business isn’t tilting at windmills. Hope it catches on.

I want to share with you a current project of mine that will be the role model for all of my future business development. And I hope for yours, too! The project is incredibly challenging and complex from the standpoint of strategy and implementation. It is joyous from the standpoint of trust, collaboration and respect among my client and business partners.

I launched this client’s bricks and mortar business 16 years ago. Her successful business model was based on quality, service, community and charity. Since the launch we have both evolved. I am now helping her to expand a spin-off division of her company online. We’re building an ecommerce site and planning a robust online and traditional marketing kick-off.

My partners in this endeavor are Bernadette Nelson and Dave Lostracco. Bernadette is a highly talented graphic, brand identity and website designer who codes as well as designs her sites. This is pretty rare. She was born in Paris and is a fearless sportswoman and good friend. She and I co-author a monthly column, Working the Web, for the Fairfield and Westchester County (Conn, NY) Business Journals.

Dave is a Renaissance Geek. (My new coined phrase.) He is a sublime techie, a veteran high-level operations guy for Group W, a musician, a recording studio owner, an SEO and Google AdWords expert and an incredible human being.

As a marketing team we are intensely focused on creating a seamless experience for our client. We want her to feel that we have her back so that she can relax and enjoy this new chapter in her business.

Our client, who will go unidentified so we don’t spill the beans before the launch of her site, is the perfect collaborative client. She is extremely excited about the expansion of her business and the opportunities it brings – albeit with a touch of normal anxiety. She recognizes that she has a role to play in the success of this project. Certain things can only be done by her. And she does them in an engaged and timely fashion.

We vendors so appreciate that our client appreciates us and trusts that we have her best interest at heart. We do! Her overt recognition makes us even more dedicated to her success.

We have communicated to each other – client and vendors – that we feel like friends. This makes the quality of our interaction so enjoyable. There’s a lot of positive emotion that we’re all putting into this. Personal makes business so much more rewarding – and successful!

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