Blogging Lessons from Dumas: More Words = More Money

Posted on May 31, 2011. Filed under: Blogging, Blogs, Content, Inbound Marketing, Internet Traffic | Tags: , , , , , , , , , |


Yikes! It’s the last day of May and to my horror I recognize that I haven’t yet posted to my blog this month. Yesterday something I read really got me focused on this.
Under CC by clicsouris
For years I’ve subscribed to a great free vocabulary builder called A Word a Day. (It also includes an often-inspiring Thought for the Day.) Monday’s word usage example was from an article in the Christian Science Monitor by Erik Spanberg about Alexandre Dumas’ the Count of Monte Cristo. Spanberg explained that Dumas’ tendency to be wordy – even overly wordy – was “induced by the simple formula that the more he wrote, the more money he made.”

Fast forward to our online world and the formula holds true in spades. Hubspot — which put the oomph in Inbound Marketing — has done research that shows that businesses that blog get 55% more website traffic. And the more you blog the more traffic you get and the more opportunities to convert visitors to leads who will become customers by and by with proper nurturing.

Indeed I teach this to my clients and spend chunks of my billable time helping them to post regularly. All of a sudden I find myself suffering from Shoemaker’s Child Syndrome. I know for a fact that my business will grow faster if I blog more, yet here I am scrambling to not have a goose egg next to my May archives.

It’s not that I don’t write. I co-author an article every month for WestFair Online and its Fairfield and Westchester County Business Journals. I began writing for Technorati this month and provided a guest post to Network Solutions. These kinds of efforts definitely contribute to a broader web presence which is good for getting found. But more consistent blogging will get me more traffic faster and – more important – provide better value to you the subscriber.

So, how did I get into this non-posting mode? In all honesty, the way I positioned my blog – as a music as well as information/experience-sharing venue – has made it difficult to be as spontaneous as I need to be to post more. As much as I love selecting just the right tune from my jazz collection to share with you as you read, it’s very time consuming and I don’t often have the time anymore.

With this post I’m changing the model. The blog is still called New PR Words and Music, and I’ll still share music with you whenever I have the leisure. But when I’m pressed for time – which is most days – you’ll get words and images. I vow to do my best to make them helpful for you and your business.

Many entrepreneurs have proved that trial and error — and flexibility – pave the path to success. What have you changed about your business or your life in general that’s helped you to do better?

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2 Responses to “Blogging Lessons from Dumas: More Words = More Money”

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I love this month’s post, because I can relate with it 100%. I don’t have the data to back it up, but I certainly have anecdotal evidence that blogging increases business. I have experienced this myself and some of my clients have as well. I was inspired enough by your blog to start my own. I even incorporated music videos from YouTube. I have been building a pile of potential ideas for blog postings and music video links to help me in my times of “writer’s block.” I like you idea of posting more frequently with a little lower expectations. Maybe it will get us all to contribute more frequently.

Thanks, Rob. You are my role model for tweaking things up to create greater value. Thanks for being such an ongoing contributor to the conversation here. You also point up that we can be in completely different businesses and still have much to share when it comes to the evolving world of online marketing.


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