Yikes! It’s the last day of May and to my horror I recognize that I haven’t yet posted to my blog this month. Yesterday something I read really got me focused on this.
For years I’ve subscribed to a great free vocabulary builder called A Word a Day. (It also includes an often-inspiring Thought for the Day.) Monday’s word usage example was from an article in the Christian Science Monitor by Erik Spanberg about Alexandre Dumas’ the Count of Monte Cristo. Spanberg explained that Dumas’ tendency to be wordy – even overly wordy – was “induced by the simple formula that the more he wrote, the more money he made.”
Fast forward to our online world and the formula holds true in spades. Hubspot — which put the oomph in Inbound Marketing — has done research that shows that businesses that blog get 55% more website traffic. And the more you blog the more traffic you get and the more opportunities to convert visitors to leads who will become customers by and by with proper nurturing.
Indeed I teach this to my clients and spend chunks of my billable time helping them to post regularly. All of a sudden I find myself suffering from Shoemaker’s Child Syndrome. I know for a fact that my business will grow faster if I blog more, yet here I am scrambling to not have a goose egg next to my May archives.
It’s not that I don’t write. I co-author an article every month for WestFair Online and its Fairfield and Westchester County Business Journals. I began writing for Technorati this month and provided a guest post to Network Solutions. These kinds of efforts definitely contribute to a broader web presence which is good for getting found. But more consistent blogging will get me more traffic faster and – more important – provide better value to you the subscriber.
So, how did I get into this non-posting mode? In all honesty, the way I positioned my blog – as a music as well as information/experience-sharing venue – has made it difficult to be as spontaneous as I need to be to post more. As much as I love selecting just the right tune from my jazz collection to share with you as you read, it’s very time consuming and I don’t often have the time anymore.
With this post I’m changing the model. The blog is still called New PR Words and Music, and I’ll still share music with you whenever I have the leisure. But when I’m pressed for time – which is most days – you’ll get words and images. I vow to do my best to make them helpful for you and your business.
Many entrepreneurs have proved that trial and error — and flexibility – pave the path to success. What have you changed about your business or your life in general that’s helped you to do better?Read Full Post | Make a Comment ( 2 so far )
Over the past couple of years I’ve attended several presentations on Web 3.0 – aka the Semantic Web – which has been touted as the next great thing online. Unfortunately, the presenters were all tech people who were unable to really explain, “What is it?”
Last night I got a really good idea when I watched IBM’s latest challenge to human intelligence, the computers collectively known as ‘Watson’, play ‘Jeopardy!’ against two of the show’s all-time top winners – Ken Jennings and Brad Rutter. The result of the first of three nights of competition was a tie between Watson and Rutter. A stunned Jennings came in a very distant third. (In honor of Watson’s ‘maiden voyage’, today’s tune is Herbie Hancock’s tune of that name played by the composer and a stellar quintet. You’ll finish reading before it’s over, but stick around and listen if you’d like.)
Until last night I had the general sense that the Semantic Web had to do with contextual responses to search queries. In other words, currently search engines simply find keywords in text on web sites and blogs that seem to match a query. Applications on the semantic web would determine the meaning of the query, text or other data and then create connections for the user. Still not so clear.
I did a Google search for ‘example of semantic web search’ and it yielded a mess of results – none of which really answered my curiosity. However, the Wikipedia result offered at least a true vision of the Semantic Web as described in 1999 by Tim Berners-Lee, director of the World Wide Web Consortium and coiner of the phrase. In an online parallel to Martin Luther King’s famous speech, he said:
“I have a dream for the Web [in which computers] become capable of analyzing all the data on the Web – the content, links, and transactions between people and computers. A ‘Semantic Web’, which should make this possible, has yet to emerge, but when it does, the day-to-day mechanisms of trade, bureaucracy and our daily lives will be handled by machines talking to machines. The ‘intelligent agents’ people have touted for ages will finally materialize.” (Interesting note: If you click on this ‘intelligent agents’ anchor text it will take you to another Wikipedia page that will confuse the hell out of you. ;-})
Anyhow, last night I watched in amazement as Watson properly interpreted most of the questions, ‘pushed his response button’ and weighed in first with correct answers (actually questions in Jeopardy! terms) in an appealing non-computer-y voice. And I got it! This is what the Semantic Web will mean. Actually it reminded me a bit of Oz behind the curtain.
And an article in today’s Boston Globe described the game show experiment in more specific terms, “IBM scientists launched the Watson project to test whether a computing system could rival a human’s ability to answer questions posed in natural language with speed and accuracy. The “Jeopardy!’’ format was chosen because the game’s clues require analyzing meaning, humor, riddles, and other subtleties that humans can process, but are difficult for computers.” Difficult until now it looks like!
I’m looking forward to tonight’s continuation of the man-machine contest and its denouement tomorrow evening. Even though Watson appears to offer an exciting peek into the future, I can’t help but root for Ken and Brad. May the best – er – intelligent agent win!Read Full Post | Make a Comment ( 3 so far )
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