Twitter

Twitter: Still Misunderstood

Posted on July 20, 2011. Filed under: Communications, Content, Small Business, Social Media, Twitter, Uncategorized | Tags: , , , |

Twitter Misunderstood

Not!! Twitter's Power is Misunderstood.

At a moment when we’re trying to get our arms around Google+ and its Circles concept, I continue to have people asking me about how and why to use Twitter. I’m beyond a novice about Google+, having just gotten in today for the first time. And I have no idea yet whether it will swallow Twitter.

But I continue to love Twitter – a highly searchable micro-blogging platform for identifying and staying in touch with defined communities – Circles?

Some of you may have read one of my Tuesday Tweets features where I review individual tweets from my Twitter feed. I intend these posts to serve as a tutorial about Twitter and how to use it effectively as part of online/inbound marketing.

To figure out Twitter you first have to spend some time exploring via Twitter search to find people and organizations with whom you want to engage. Take an hour and keep plugging in search terms that have to do with your company, products, services and industry. Do this until you find yourself viewing a Twitter stream that you can benefit from – by sharing your expertise or gaining the expertise of others — and best of all, both.

Image via jmilles under Creative Commons license.

 

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Tuesday Tweets

Posted on July 19, 2011. Filed under: Blogging, Blogs, Communications, Content, Inbound Marketing, Social Media, Twitter, Uncategorized | Tags: , , , , , |

Tuesday Tweets

Perfect Tuesday Tweets Graphic! Thanks to Freshalex Online Under CC License

AppJudgment @AppJudgment This iPhone Survived a 13,500-Foot Fall http://gizmo.do/qddCFM

Couldn’t help but click to see what this link might hold. Pretty wild. I’ve seen iPhones that worked for awhile after the screen was smashed – but they had fallen out of a car – not from the sky. Put this story into the A-mazing category. Some of the comments will give you a real giggle!

CoachNotesBlog CoachNotesBlog by GrowMap I voted for @GrowMap in the #SMBinfluencer Awards – please vote! http://t.co/0qbVStD via @SmallBizTrends #smallbusiness #socialmedia

I don’t know about you, but for me the quantity of @names, links and hashtags gets in the way of meaning. I couldn’t make myself read this it looked so confusing and unapproachable. Once in awhile you have to pass on an audience or consider sending a couple of tweets in the interest of people understanding what you’re trying to communicate.

WSJBusiness @WSJBusiness WebMD Lowers Its Outlook http://on.wsj.com/qw2T8O

As someone who has done a lot of work marketing in the medical sector and in healthcare technology, I’ve followed WebMD closely. This nice clean tweet of potential alarm from the Wall Street Journal grabbed my attention. I followed the link to a précis of the article which implied the problem is attributed to loss of customers for WebMD’s private portals – rather than the well-known public site. In addition to picking up a good morsel of info – I gave Rupert and James Murdoch a chance to entice me to subscribe to get the full story. I declined after tuning in for a little while to their testimony before Parliament earlier today.

JulieTNL @Julie Lead Generation: A closer look at a B2B company’s cost-per-lead and prospect generation http://lnkd.in/s4yBQc

As an inbound marketer, I feast on lead generation case studies. This tweet definitely got my attention. I was pressed for time when I saw it and almost passed, but them took the time to look. @JulieTNL had plenty of characters left to say the link was to Marketing Sherpa – a respected source that lots of us IM consultants read. I had seen and saved this post. A bit more info would have saved me the time of clicking. In this case less might not have been more. I’m guilty of this, too and will pay more attention to letting the choir know when I’m singing songs to them that they may have already heard.

JasonPeck @JasonPeck In case you missed it: Lucky Charms, Count Chocula, Super Mario and social media/email motivations in the same post: http://ar.gy/UM0

I met @JasonPeck almost three years ago at the Inbound Marketing summit inBoston. I’ve been following his tweets ever since. He knows his Web marketing stuff and shares good info. I also enjoy seeing him get all excited when one of the sports teams he follows is in the playoffs – or the dumps. The tweet caught my attention for two reasons. The headline was compelling and Jason posted a gravatar I hadn’t seen before – sporting a cool western hat. I’ve had the same image up for a long time now. Maybe it’s time to freshen up my online persona.

 

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Tuesday Tweets

Posted on July 12, 2011. Filed under: Content, Human Business, Inbound Marketing, Marketing, Social Media, Twitter, Uncategorized | Tags: , , , , |

Great Twitter Tweets Graphic

Let's tweet in harmony!

Welcome to Tuesday Tweets where we take a look at tweets from my Twitter feed for do’s, don’ts and best practices. Keep in mind that what we examine here is in no way personal. We’re all learning about building audiences online. In that spirit, if you disagree with my assessment, let me have it! I’m learning, too!

Tweet 1.

  • @recovengineer Conflict Resolution Lessons From A Lifeguard: A Drowning Man Doesn’t Care About You http://tinyurl.com/3d85rwp #leadership

I retweeted this. The tweet was provocative. And when I clicked on the short link, the post behind it was meaty and full of psychological analysis – very interesting to me. Whether it is to you or not, the point of this review is that if you write it right, you’ll attract the right people.

Tweets 2. and 3.

  • @michaelbathurst Dismantling Fukushima reactors will take decades: Japanese expect it will take decades before the FukushimaDaii… http://bit.ly/ogFMpz
  • @michaelbathurst Missing woman a murder victim: The body of a young woman found over the weekend  near Uxbridge has been identifi… http://bit.ly/pfuNGb

Sometimes you follow people because they follow you. Putting together this week’s Tuesday Tweets, I focused on these two consecutive tweets from @Michaelbathurst. All of a sudden I said to myself, why am I following this user? I went to his Twitter profile to see if this was a fluke and it wasn’t. The bio said, ‘We are living in very exciting times. All walks of life are opening their hearts and minds to understand the nature of the universe.’ And there was a link to a Follow Friday popularity website. Nothing wrong with any of the above and he has about 25,000 followers. But the time I spend on Twitter is focused in a different direction. Moral of the story…You can always click ‘Unfollow.’

Tweet 3.

  • @Alex_Carrick Calling it a nite. Sweet dreams @Donna_Carrick & all T-pals in Eastern Time Zone. Every1 else please don’t stop (as if you would). Tweet on!

I don’t know. What do you think? A lot of people sign on and sign off of Twitter each day offering good mornings and I’m having coffees and time for an afternoon siestas and good nights. And plenty of people who have great social media credentials.

My vote is out. While I believe in a consistent presence on social media that are relevant to your audiences, having the feeling that people live their lives on Twitter or any other social media makes me question their sense of balance. Would you hire a consultant who tweets every 15 minutes?

If you share some of your Twitter questions and issues I’ll try to find examples and discuss them in future Tuesday Tweets. Thanks!!

 

Image by petesimon under Creative Commons license.

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Short Post on Facebook vs Google+: Is the new solving old problems?

Posted on July 11, 2011. Filed under: Facebook, Google, Inbound Marketing, Marketing, Small Business, Social Media, Twitter | Tags: , , , , , , , , |

Old vs New

Does the New Solve Old Problems?

Sometimes having a new online marketing tool gets us thinking about what it is about the old tool that we’ve just been putting up with because we had no good options. Until today, I wasn’t that focused on Google+, the new social media service from Google.

If you’ve read – or go back and read – my last few posts, you’ll see that I’ve used the launch of Google+ to focus on the fact that most businesses haven’t yet nailed online marketing basics – let alone what’s new coming down the pike.

But today I realized that Facebook would be much more helpful if we could attach other info than video and image files and outside links. I was posting basic info about an event being put on by an account I administer. It would have been helpful to attach a copy of the flyer or press release to give more details. No dice.

I searched around and came up with a Facebook-centric posting service called PosterWall.com that didn’t seem to intuitively solve the problem – although if I play around with it I might figure it out. But at least in the process I learned that lots of other people are frustrated by the file sharing limitations of Facebook.

To make matters worse today, in the process of playing around with various ways I might share the desired files, I accidentally deleted a previous post and there’s no way to undelete it.

As a subscriber to daily emails of Chris Brogan’s blog, I’ve been following his excellent and ongoing reviews of Google+. As a non-invitation-holder to the current field trial, I have to rely on trusted others to get me up to speed. Chris’ explorations have been very practical and give a visual peek into the Google+ world. You can see for yourself at www.chrisbrogan.com. No need for me to re-invent the wheel here.

But as I watched a very helpful ‘screen cast’ Chris put out today of the Google+ environment, it looked to me that in the area that corresponds to the Facebook Wall, there was no option for posting, say, a Word file. I left a comment to that effect and will let you know if I get a response. Plus I will do additional research.

Looking at the idea of Google+ Circles (different groups and communities that you can define for purposes of what to share with whom) I’m wondering what the difference is from the Lists in Twitter. I started making lists when Lists was first introduced, but as my Twitter followers have increased and people follow me from various arenas, I’ve stopped taking the time to figure out what lists they belong on.  Will that be the same with Circles?

I guess the point of this post is that what gets us interested in the new is when the old doesn’t meet our needs. If the new doesn’t meet them either, then it won’t surpass the old.

Image is from Mrs Logic Under Creative Commons License.

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Today Ken Blanchard Followed Me: How Social Media Builds Influence

Posted on July 1, 2011. Filed under: Blogging, Business Management, Human Business, Inbound Marketing, Jazz, Leadership, Marketing, Social Media, Twitter | Tags: , , , , , , , , |

This will be a short post as I try to head out for the Fourth of July weekend at least a bit before traffic. I wasn’t going to post, but as I finished up my last task or two at the computer, I saw an email come in from Twitter. It informed me that Ken Blanchard @kenblanchard – author of 50 books, including the One Minute Manager — is following me.

Ken Blanchard

Follow Ken Blanchard @kenblanchard

I don’t follow him yet. He followed me first.     ;-D

As of the time the email arrived, Ken Blanchard had 24,594 followers and was only following 4,046 – including me.

It took me just a minute to figure out the chain of connection that led to this follow. My friend Peter Cook is an incredibly creative management consultant, rock musician and founder of the corporate training companyAcademyofRock in the UK. He’s the author of a well-regarded book, Sex, Leadership & Rock ‘n’ Roll: Lessons from the AcademyofRock. Author Tom Peters (in Search of Excellence) wrote a testimonial for the front cover. I really like how Peter thinks and have blogged about him recently.

Peter and I met in a LinkedIn group, Jazz in Business and hit it off on a number of levels – not the least of which was music. We subscribed to each others’ blogs, follow each other on Twitter and engage in a number of mutually supportive ways – re-tweeting, commenting, etc. We’ve recommended each other in Follow Friday #FF tweets.

From Peter’s recommendations of people to follow, I began following Tom Peters and author Kevin Eikenberry. Kevin has a venture with a couple of others called Bud to Boss. They began following me the other day as a group and individually. I followed back.

As I extended my community beyond the social media crowd and focused more on what the conversations are around business management, I began getting numbers of followers in that community. I’ve also stepped up my blogging and engagement in social media and have raised my visibility.

Morals of the post: Six degrees of separation is extra true online. Engage actively in social media among people with whom you share interests and values. Widen your circles. Share generously of your knowledge and support the efforts of others. The world – including famous authors and just plain great people — will find their way to your door.

I’m going to go and follow Ken Blanchard back now and send him a DM thanking him for the follow!

Please share your six degrees of separation stories in the comments. And for my fellow Americans – Happy Fourth!! See you back here after the holiday!

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College of Online Marketing: A Never-ending Curriculum

Posted on June 29, 2011. Filed under: Blogging, Blogs, Content, Human Business, Inbound Marketing, Marketing, Media, News, Public Relations Marketing, SEO, Small Business, Social Media, Twitter | Tags: , , , , , , , , , , , , , , , , , |

No Graduation at College of Online

No Graduation at College of Online

I just spent 30 minutes getting up to speed on the Google+ Project announced yesterday – Google’s new social media network, currently in a limited field trial. It’s quite interesting and I’ll explore it further with you as it rolls out to everyone.

The point of this post, though, is that when it comes to keeping up with online/inbound marketing, we need to commit to constant and continuous education. Not a day goes by that I don’t learn about a new tool, app, initiative, issue or trend related to marketing and interacting on the Internet.

It’s exhilarating and sometimes exhausting to be part of such a rapidly evolving profession. But the benefits that Web-based technology can bring my clients – especially small businesses – make it worth burning the midnight oil or rising at summer dawn to read the latest information.

If you’re a business trying to figure out how to market your company online, it’s a good idea to get some background information – even if you are or will be working with an agency or consultant. Here’s a 101 class, a few best-selling books to read and blogs to follow – in addition to this one — that will help you understand how to best use the Web for your marketing.

  • “The New Rules of Marketing & PR,” by David Meerman Scott. Clients of mine are currently reading this and it’s fun to see the lights going on for them as they learn why we’re better off putting resources into blogging than newspaper advertising.
  •  “Real-Time Marketing & PR,” the latest from David Meerman Scott.
  • “Inbound Marketing,” by HubSpot founders Brian Halligan and Dharmesh Shah, the guys who defined and automated the inbound marketing process.
  • “Trust Agents,” by Chris Brogan and Julien Smith, the bible for understanding how and why the Web can help you build influence, improve your reputation and earn trust.

All of the above are published by John Wiley and Sons. Even if you’ve read them before, they bear perusing again from time to time.

In the blog/online media department, I regularly read:

Another important source of information for me is my online marketing community on Twitter. Follow me, see some of the people I follow, and check out my lists. You can take advantage of the news links they tweet every day.

So welcome to the College of Online Marketing, Class of Forever. Graduation day is not in the picture – unless the Big Power Outage comes. As long as it doesn’t, let’s consider ourselves online marketing lifelong learners.

What are your favorite sources for keeping up with the evolution of the Internet? Thanks for sharing!

Photo by J.o.h.n.Walker under Creative Commons License

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Tuesday Tweets

Posted on June 28, 2011. Filed under: Twitter, Uncategorized | Tags: , , , |

As I talk to businesses about inbound marketing and read research about adoption of social media, Twitter usually ends up the least understood and least used of the social media. So, today I’m introducing a new blog feature that you’ll find here every week — if it seems that people like it.

In an effort to shed light on using Twitter, Tuesday Tweets will feature actual tweets from my Twitter stream. I’ll give you my best take on why they were effective or why they didn’t hit the mark for me. Please share any great or gruesome tweets from your own feed in the comments. It’s all in the interest of learning – and hopefully we’ll have some fun, too.

And regardless of any critiques, I believe that following any of the people or companies included here has value.

elliebpr Thanks for following Ella. Look forward to learning more about virtual assistant services. Ellie

theofficeescape [thinking of something cool for my welcome message] 🙂

Tweet 1 – This was an exchange between me and a woman who had just followed me. I checked her profile out and found that she has a virtual assistant service – something that I’m interested in knowing more about. I might even want to engage such a service – maybe hers.

I followed her back and sent a personal direct mail that specifically addressed her service. See how she DM’d back. I can tell you that I would have preferred a personal reply, in kind, rather than a cool automated welcome message that wasn’t even thought of yet. I’m still following @theofficeescape, but the point I’m making is that we have to be vigilant for actual prospects/buyers in our day-to-day Twitter interactions.

eric_andersen Eric Andersen Ha! “@TEDTalk videos are like a Kiss or a chip…you think you just want one” http://j.mp/lj3DuJ #tedxboston23 minutes ago

Tweet 2 – @eric_anderson is a seasoned Twitterati who I’ve been following for a long time. I liked this tweet. It was humorous and had the ring of truth for me as I’ve occasionally started watching one TED video and gotten sucked in to watching numbers of others. For that reason I resisted clicking on the link. I finally succumbed, but the thought of eating a whole can of chips made me click off after watching the one video, which was interesting.

marketstrategy Strategic Marketing Google+: First Impressions – Google has just unveiled Google+, its ambitious answer to Facebook. It turns all of Goo… http://ow.ly/1dv2rV

Tweet 3 –  I don’t know about you, but I find tweets that go beyond the allotted 140 characters annoying. I’m eternally interested in all things Google, which is innovating constantly. So I clicked on the link anyway. Turns out that @marketstrategy copied and pasted the first paragraph of a story on Mashable.com that’s really important. Google+ apparently turns Google into a giant social network in an effort to compete with Facebook. It seems a bit lazy not to take the opportunity to write a great headline with social value, like: Google Fights Facebook on Social Battlefield by Becoming a Social Network. Then I would have added the short link and given credit a la via @mashable. Market Strategy wasn’t too strategic in this tweet.

chuckfrey Chuck Frey I maintain a to-do list with priorities and deadlines in a mind map. Helps me to get organized & focused. #ktt

Tweet 4 – @chuckfrey is my new go-to guy on mind mapping – a topic I’m learning more about as a creative and productivity tool. I liked this short and to the point tweet that shared a practical way to use mind mapping. The hashtag #ktt belongs to Kitchen Table Talks, part of a venture of @chrisbrogan and @joesorge.

jaimy_marie Jaimy Szymanski Spending the afternoon crafting an SEO strategy and staring across the table at @andrea_judith. Eye contact … NOW

Tweet 5 – This tweet made me smile. Even though I don’t know who @andrea_judith is, @jaimy_marie  painted a picture that I can identify with, having spent many a day in strategy sessions that needed just such a mental break. She often gives insights to her life in very relatable ways. Perfect for social.

Please pluck a tweet from your feed and give us your review!

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